Gregory McCall is a distinguished senior sales and commercial executive whose career spans nearly four decades across the Food & Beverage, Consumer Packaged Goods, and Foodservice sectors. Recognized for his disciplined approach to leadership and an unwavering commitment to sustainable growth, he has built a reputation as a transformative commercial strategist who consistently elevates organizations to new levels of performance. His professional journey reflects a deep understanding of customer engagement, operational alignment, and the power of well-developed teams to fuel lasting revenue success.
From his earliest roles in the grocery channel with Campbell Soup Company, Gregory demonstrated an innate ability to cultivate customer relationships and drive measurable sales impact. His leadership quickly became defined by a blend of analytical insight and hands-on execution, allowing him to influence merchandising strategies, promotional planning, and new product introductions. This period established the foundation for his enduring commitment to category understanding, customer collaboration, and excellence in retail execution—skills that would become pillars of his later achievements.
Gregory’s transition to Nestlé Purina North America marked a pivotal evolution in his management capabilities as he assumed responsibility for multi-state retail teams and broker organizations. He strengthened market share through strategic alignment with national accounts while shaping the development of emerging sales talent, including spearheading innovative college recruitment initiatives. His ability to unite field operations with corporate objectives showcased a rare talent for bridging organizational layers and ensuring cohesive, high-performance execution.
His career advanced significantly through multiple leadership roles at The Coca-Cola Company, where he became known for his ability to design, restructure, and expand sales organizations across large geographic regions. Gregory successfully led business units tasked with overseeing marquee national and regional foodservice accounts, building strategic plans, renegotiating contracts, and guiding cross-functional teams in marketing, finance, and operations. His influence extended to complex customer portfolios that included industry giants such as Starbucks, Chipotle, Sodexo, and Hilton. Each role demonstrated his aptitude for P&L management, sales team development, and high-stakes negotiation—areas where his strategic discipline consistently delivered results.
As Director of U.S. Foodservice Sales for Odwalla, Gregory shaped the entire commercial backbone of the division, overseeing its national account sales team and serving a dynamic customer base across the restaurant, hospitality, and institutional foodservice markets. He built organizational structures from the ground up, crafted strategic growth plans, and ensured that operational execution aligned with the brand’s aggressive expansion goals. His leadership contributed to exceeding national growth targets, reinforcing his status as a highly effective builder of scalable, customer-centric sales organizations.
Gregory’s tenure with Hillshire Brands expanded his influence into beverage category leadership, where he guided regional strategies, private label initiatives, and major partnership rollouts. The Southeast Sysco Account Team flourished under his direction, delivering high double-digit growth and executing brand-defining projects. His ability to drive alignment across distributors, national accounts, and internal departments reflected a leader who understands both the art and the science of sales management.
His most transformative impact emerged during his 14-year career at Five Star Food Service, culminating in his role as Chief Revenue Officer. Here, Gregory oversaw all revenue functions, including sales, marketing, micro-markets, and office coffee services. He played a central role in scaling the organization from a substantial $60 million in revenue to an extraordinary $800 million, championing both aggressive business development and exceptional client retention. With a focus on operational excellence, strategic innovation, and people-first leadership, he positioned the company as a dominant force in the industry while maintaining a culture centered on integrity and performance.
In addition to his operational responsibilities, Gregory contributed to industry advancement through board roles with Feeding the Future, LLC and NAMA, where he supported initiatives aimed at community impact, industry education, and the elevation of best practices within the vending and foodservice sectors. His dedication to mentorship, service, and organizational stewardship reflects a personal commitment to leaving a meaningful legacy beyond business performance alone.
Supported by an MBA in Marketing from the University of Portland and a degree in Economics from the University of Oregon, Gregory’s academic foundation strengthens his analytical approach to strategy and decision-making. Yet it is his practical wisdom—earned through decades of hands-on leadership—that has shaped him into the influential executive he is today. His journey weaves together resilience, innovation, and a belief that great leaders develop great teams.
Above all, Gregory is a leader who believes that growth is not simply a metric, but a mindset. His ability to combine vision with operational discipline continues to define his impact on organizations seeking stronger commercial engines, deeper customer relationships, and bold new pathways to sustainable success.
Character:
Gregory demonstrates character through his consistent commitment to ethical leadership and the cultivation of trust-based relationships across every level of an organization. He operates with integrity and reliability, ensuring that teams and partners know they can depend on his judgment even in challenging circumstances. His character reveals a leader deeply invested in elevating others and creating environments where people are empowered to perform at their best.
Knowledge:
Gregory brings expansive commercial knowledge shaped by decades of experience across Food & Beverage, CPG, and Foodservice industries. He pairs academic rigor with real-world insight, enabling him to analyze complex business scenarios and identify clear paths to growth. His expertise allows him to guide organizations with confidence and precision, ensuring decisions are rooted in both data and experience.
Strategic:
Strategic thinking is a defining strength for Gregory, evidenced by his ability to scale organizations, restructure teams, and design growth platforms that endure. He anticipates market shifts and aligns resources to capitalize on emerging opportunities with speed and intention. His strategic mindset enables him to balance long-term vision with short-term execution, ensuring sustainable advancement for the companies he serves.
Communication:
Communicating with clarity, purpose, and authenticity, enabling him to motivate teams and foster alignment among diverse stakeholders. He adapts his communication style to match the needs of his audience, ensuring messages are not only heard but fully understood. His ability to articulate strategy in a relatable and actionable way has been a consistent driver of team cohesion and organizational momentum.
