“The future belongs to those who prepare for today.”
Freddy Friedman is a globally recognized Chief Product and Technology Officer, advisor, and transformation leader known for building and scaling the engines of innovation within complex, high-growth organizations. With more than 25 years of experience spanning ad-tech, fintech, e-commerce, and sustainability platforms, he has consistently operated at the intersection of product strategy, advanced technology, and organizational design. His career reflects a unique ability to not only lead product organizations, but to fundamentally reimagine how they function in an increasingly AI-driven world.
Throughout his career, Freddy has held executive leadership roles at some of the most influential technology companies globally, including Klarna, Amadeus, Smaato, Amobee, and Resourcify. In each of these environments, he has been entrusted with scaling global product and engineering teams, often exceeding 100 cross-functional professionals, while navigating complex international markets and rapidly evolving digital ecosystems. His leadership style combines deep technical fluency with strong commercial acumen, enabling him to translate vision into measurable business outcomes.
At Resourcify, where he currently serves as Chief Product and Technology Officer, Freddy led a comprehensive transformation toward an AI-native operating model. He rebuilt the product, engineering, data, and design organization to embrace automation, intelligence, and speed as core principles. Under his leadership, the company achieved a 35% reduction in customer manual workload, a 16-point increase in Net Promoter Score, and a 25% acceleration in time-to-market—all while optimizing team size. This transformation stands as a testament to his belief that AI is not simply a tool, but a foundational shift in how organizations operate.
Freddy’s career trajectory reflects a consistent pattern of driving growth and innovation under pressure. As Managing Director of Travel Audience, an Amadeus company, he led a 100-person organization through the unprecedented challenges of the global pandemic, delivering €25 million in annual revenue while maintaining operational resilience. His ability to align product, sales, marketing, and operations around a unified strategy proved critical in stabilizing and growing the business during a time of global uncertainty.
Earlier in his career, as Chief Product Officer at Smaato and Glispa, Freddy played a pivotal role in advancing programmatic advertising and AI-powered platforms. At Smaato, he led the development of a programmatic marketplace that drove over 30% annual revenue growth, while at Glispa he built and scaled an AI-driven audience platform serving over one billion users worldwide. These achievements underscore his ability to operate at both scale and complexity, delivering platforms that are not only technically sophisticated but commercially impactful.
Freddy’s tenure at Amobee further solidified his reputation as a strategic product leader. As a senior product executive, he led distributed teams across multiple regions and contributed to the company’s successful $320 million acquisition by Singtel. His work in building and scaling big data platforms and driving international revenue growth highlights his expertise in aligning product innovation with long-term enterprise value.
Beyond his operational roles, Freddy has also served as an executive advisor to a range of organizations, including fintech and innovation-focused companies. In these engagements, he has helped leadership teams define product vision, establish scalable processes, and navigate the complexities of digital transformation. His advisory work reflects his broader commitment to mentoring leaders and elevating organizational capabilities.
Central to Freddy’s approach is his philosophy of building systems that enable innovation to compound over time. He emphasizes the importance of integrating process, culture, and technology into a cohesive operating model. His “AI-first product operating system” focuses on re-architecting team structures, fostering a builder culture that combines human creativity with automation, and accelerating the feedback loops between discovery and delivery. This methodology allows organizations to move faster while maintaining the governance and quality required in enterprise environments.
Freddy’s industry expertise spans advertising technology, fintech, e-commerce, and sustainability, with a particular focus on B2B SaaS platforms. He is especially passionate about helping organizations transition from experimental AI initiatives to fully integrated, value-generating systems. His work often involves guiding boards and executive teams through critical decisions related to AI investment, product strategy, and organizational transformation.
Internationally experienced and culturally fluent, Freddy has worked extensively across Europe, Israel, and global markets. His ability to lead diverse, distributed teams and align stakeholders across geographies has been a defining feature of his career. He brings a global perspective to every role, ensuring that product strategies are both locally relevant and globally scalable.
In addition to his professional achievements, Freddy is deeply motivated by a desire to help others succeed. He is passionate about mentoring leaders, fostering innovation, and contributing to the broader technology ecosystem. Whether advising boards, leading teams, or speaking at conferences, he brings energy, clarity, and a forward-looking mindset to every engagement.
Freddy Friedman’s career is defined by transformation—of products, organizations, and industries. As technology continues to evolve, particularly with the rise of artificial intelligence, his ability to bridge strategy, execution, and innovation positions him as a trusted leader for companies seeking to build the future.
Character:
Freddy Friedman demonstrates a strong sense of integrity and accountability in every leadership role he undertakes. He consistently prioritizes long-term value over short-term gains, ensuring that decisions are aligned with both organizational goals and stakeholder trust. His passion for mentoring and helping others grow reflects a deeply rooted commitment to people and progress.
Knowledge:
He possesses a deep and expansive understanding of product strategy, AI technologies, and global platform ecosystems. His experience across multiple industries enables him to apply cross-domain insights to complex challenges. He continuously evolves his expertise to stay at the forefront of technological and market advancements.
Strategic:
Freddy excels at connecting vision with execution, designing strategies that are both ambitious and achievable. He has a proven ability to identify growth opportunities, mitigate risks, and align organizations around clear objectives. His work consistently translates into measurable outcomes, from revenue growth to operational efficiency.
Communication:
A clear and compelling communicator who can translate complex technical concepts into actionable insights for diverse audiences. He effectively engages with boards, executives, and cross-functional teams to drive alignment and momentum. His ability to articulate vision and strategy fosters confidence and collaboration across all levels of an organization.
https://www.freddyfriedman.com
