Floyd Rummel, III, is a highly respected executive with over 46 years of experience in the financial services industry, with a particular focus on credit unions. His career is a testament to his dedication to empowering communities and enhancing the financial well-being of individuals through sound leadership, asset management, and business development. Since 2013, Floyd has been serving as the CEO of Northern Hills Federal Credit Union (NHFCU), a community credit union in Sturgis, South Dakota, where he has successfully led its growth and continued community-focused mission.

Floyd’s career began shortly after his graduation from Black Hills State University in 1979, where he earned a Bachelor of Science in Business Administration and Accounting. From managing a restaurant to advancing into roles in banking and asset management, Floyd’s early career laid a strong foundation for his future leadership roles in the financial services industry. His extensive experience includes 26 years as President of Dakota Territory FCU, where he was instrumental in merging the organization with Northern Hills FCU, creating a stronger institution that continues to serve the people of South Dakota.

As CEO of NHFCU, Floyd has overseen the organization’s steady growth, including expanding its assets to over $165 million. His leadership extends beyond day-to-day operations as he has been deeply involved in the credit union movement on both a state and national level. Floyd’s influence has shaped key industry advancements through his roles on the board of directors for Alloya Corporate FCU and his active involvement with the Credit Union Association of the Dakotas, where he helped guide the merger of the South Dakota and North Dakota credit union leagues.

Floyd’s strategic acumen is evident in his ability to navigate complex mergers, lead organizational growth, and influence industry regulations. His experience working with the Consumer Financial Protection Bureau as an Advisory Council Member further highlights his strategic insights and his ability to influence critical decisions that impact the broader financial services landscape. Floyd’s leadership in the formation of Alloya Corporate FCU after the conservation of Members United Corporate FCU by the NCUA demonstrates his capacity to guide organizations through transformation and innovation.

In addition to his professional responsibilities, Floyd is a dedicated community advocate. His service on numerous nonprofit boards, including NeighborWorks Dakota Home Resources and the Deadwood-Lead Economic Development Corporation, speaks to his commitment to fostering community development and economic growth in his local region. His long-standing involvement with organizations such as the Ancient Free and Accepted Masons and Shrine of North America reflects his values of integrity and service.

Floyd’s leadership style is defined by his commitment to honesty, transparency, and empowering those around him. His ability to build and sustain strong teams is a testament to his interpersonal skills and communication abilities. Whether leading financial strategy or mentoring upcoming professionals, Floyd prioritizes integrity and long-term success over short-term gains.

As a recognized leader in the credit union industry, Floyd’s expertise has been acknowledged through numerous accolades, including being named Professional of the Year by the Credit Union Association of the Dakotas in 2010 and his induction into the Credit Union House Hall of Leaders in 2022. He is also a regular speaker at industry events, where he shares his knowledge on credit unions, financial management, and strategic planning.

Floyd’s character is built on a foundation of integrity and a commitment to serving both his professional and local communities. His vast knowledge of financial services, combined with his strategic vision, has enabled him to lead and transform organizations while staying rooted in the values of service and empowerment.

Character:

Floyd Rummel’s character is defined by his unwavering integrity, dedication to service, and commitment to empowering others, both professionally and in his local community. His long-standing involvement in nonprofit and community organizations underscores his values of honesty, leadership, and ethical decision-making.

Knowledge:

With over four decades of experience in the financial services sector, Floyd possesses a deep knowledge of asset management, strategic planning, and credit union operations. His involvement at the executive level in key organizations such as NHFCU and Alloya Corporate FCU showcases his expertise in navigating complex financial landscapes.

Strategic:

Floyd has a proven track record of leading successful mergers and driving organizational growth. His strategic leadership has been critical in the expansion of NHFCU and the formation of Alloya Corporate FCU, where his ability to plan for long-term success and navigate regulatory challenges has set him apart as a visionary leader.

Communication:

Floyd is a skilled communicator, known for his ability to connect with stakeholders at all levels. His experience speaking at industry events, coupled with his leadership on various boards, demonstrates his capacity to articulate complex ideas and inspire confidence in his teams and partners.