With over 15 years of experience in business growth, strategic planning, performance marketing, CRM, and international expansion, Fadi Farha is a data-driven executive recognized for his expertise in scaling businesses and optimizing revenue strategies. As Vice President of Growth Marketing at SSENSE, he leads a high-performing team of 25 professionals across Performance Marketing, Growth Analytics, Go-To-Market, Promotions, and Pricing, managing one of the largest advertising budgets in Canada. Accountable for 100% of SSENSE’s sales, he drives business expansion through innovative digital marketing initiatives, AI-driven strategies, and customer-centric engagement models.
Fadi’s leadership extends beyond SSENSE, serving as an advisor to the CEO of Adeptmind AI, where he provides strategic guidance on SEM and SEO innovations in retail eCommerce. His expertise in digital marketing, data analytics, and AI-driven customer acquisition has positioned him as a key player in the evolution of online retail experiences.
Throughout his tenure at SSENSE, Fadi has been instrumental in transforming marketing strategies to maximize efficiency and growth. His initiatives have led to a 15% improvement in SEM acquisition ROA, a 10% expansion in paid social marketing share, and a 12% lift in revenue per customer through personalized communications. He has also redefined the company’s approach to affiliate marketing, pricing, and international expansion, driving substantial revenue gains while optimizing advertising spend. His leadership in weekly executive business reviews, involving 30 senior leaders, underscores his ability to align cross-functional teams with corporate growth objectives.
Prior to joining SSENSE, Fadi held strategic leadership roles at Bombardier, where he played a pivotal role in evaluating a $100M joint venture opportunity in China, leading strategic planning for a $2B business division, and executing outsourcing initiatives that improved cost efficiency. His diverse background also includes experience as an R&D consultant, a teacher assistant in project management at McGill University, and a software engineer, showcasing his deep expertise in both technology and business strategy.
Fadi’s academic credentials reflect his commitment to continuous learning and leadership development. He holds an MBA in Strategy and Business Development from HEC Montréal, a Master’s in Strategy and Innovation from École Polytechnique de Montréal, and an Executive Leadership Program certification from Columbia Business School. He is also a certified Project Management Professional (PMP), reinforcing his analytical and execution-driven approach to business transformation.
Beyond his professional endeavors, Fadi is an avid reader of business economics, a passionate traveler, and an enthusiastic soccer player. Fluent in English, French, and Arabic, he brings a global perspective to his work, continuously exploring new avenues for growth and innovation in the digital commerce landscape.
Character
Fadi Farha is a results-driven executive with a strong ethical foundation, known for his ability to inspire teams, foster collaboration, and drive business growth through a data-informed and customer-centric approach.
Knowledge
With deep expertise in digital marketing, strategic planning, business analytics, and international expansion, Fadi Farha has successfully optimized performance marketing, redefined pricing models, and implemented AI-driven solutions to enhance eCommerce operations.
Strategic
Fadi Farha excels in developing and executing high-impact growth strategies, leveraging data analytics, experimentation, and cross-functional leadership to maximize revenue, efficiency, and global market penetration.
Communication
A dynamic communicator and influential leader, Fadi Farha effectively engages with executives, teams, and stakeholders, translating complex business insights into actionable strategies that drive organizational success.
