Corey Moles is a distinguished commercial sales and marketing executive whose two-decade career has been defined by being a difference maker in achieving consistent, transformative growth paired with a relentless commitment to building meaningful business relationships. With a foundation rooted in understanding customer needs and delivering mutual value, Corey has emerged as a trusted leader across some of the world’s most respected consumer product organizations. His approach blends analytical rigor with a people-first mindset, enabling him to consistently deliver results while fostering strong, enduring partnerships.
Currently serving as Vice President of Sales, U.S. at Weber LLC, Corey leads national sales strategy and operations across a diverse portfolio of channels, including DIY, mass retail, club, e-commerce, B2B, and special markets. In this role, he has orchestrated a remarkable turnaround in go-to-market execution, delivering over $140 million in incremental revenue growth across consecutive years. His leadership has positioned his division as the top-performing global business unit, underscoring his ability to align strategy, execution, and team performance at the highest level.
Corey’s impact at Weber extends beyond financial performance. He has cultivated a high-value team and external partnerships with industry giants such as Lowe’s, Home Depot, Costco, and Walmart, driving significant expansion in both market share and retail footprint. His ability to negotiate, innovate, and execute has led to award-winning recognition, including most recently Lowe’s Strategic Vendor Partner of the Year in 2025, while also securing long-term growth opportunities through exclusive product lines and strategic channel development. His work demonstrates a deep understanding of retail dynamics and the evolving expectations of modern consumers.
Prior to Weber, Corey served as Chief Sales Officer for Explore Industries, where he led a comprehensive transformation of the North American go-to-market strategy. Managing a complex ecosystem of 1,500 dealers, multiple brands, and cross-functional teams, he introduced scalable dealer programs that enhanced loyalty, marketing effectiveness, and operational excellence. His leadership not only strengthened distribution partnerships but also modernized internal systems, including CRM implementation and sales process optimization, positioning the organization for sustainable long-term growth.
Corey’s career foundation was built during his 15-year tenure at Whirlpool Corporation, where he held a series of progressively senior roles across sales, brand management, and innovation. As Senior Sales Manager for National PRO/MRO channels, he led high-performing teams and delivered best-in-class results, earning recognition such as The Home Depot PRO Vendor of the Year in 2019. His ability to bridge consumer insights with B2B strategy allowed him to create proprietary frameworks that transformed how the organization approached channel development and customer engagement.
One of Corey’s most notable achievements at Whirlpool was his leadership in the joint venture with Procter & Gamble, where he served as Chief Sales Officer for Go Unlimited, LLC. In this role, he spearheaded the launch of groundbreaking products such as the SWASH Clothing Care System, achieving rapid market penetration and record-setting brand impressions. His work in this space highlights his ability to lead innovation from concept to commercialization, navigating complex partnerships and delivering measurable success.
Beyond his corporate accomplishments, Corey has demonstrated a strong commitment to education and mentorship. As an adjunct lecturer at the University of Tennessee’s Haslam College of Business since 2021, he teaches Professional B2B Selling to undergraduate seniors, sharing real-world insights and fostering the next generation of business leaders. His engaging teaching style and practical approach have earned him exceptional feedback, reflecting his passion for developing talent and giving back to the community.
Corey’s influence also extends into nonprofit and community engagement. He has served as a strategic advisor to Thrive Lonsdale, contributing to the successful expansion of its programs, and has played a leadership role in fundraising initiatives with United Way, helping raise over $100,000. These experiences reflect his dedication to making a positive impact beyond the corporate environment, guided by a strong sense of purpose and service.
With expertise spanning go-to-market strategy, sales leadership, product development, and operational excellence, Corey brings a comprehensive and balanced perspective to any organization he serves. His ability to navigate complex market environments, build high-performing teams, and drive sustainable growth makes him a valuable asset at the board level. He is particularly passionate about supporting companies in the consumer goods sector, especially those seeking to scale operations and expand their market presence.
At this stage in his career, Corey is motivated by the opportunity to share his knowledge and contribute to the growth of emerging and established organizations alike. His journey has equipped him with a unique blend of strategic insight and practical execution, enabling him to provide guidance that is both visionary and grounded in real-world experience. He approaches each opportunity with curiosity, humility, and a strong commitment to helping delivering meaningful results that make a big difference.
Corey’s personal philosophy—centered on faith, family, and leadership—serves as the foundation for his professional endeavors. He believes that true success is achieved not only through financial performance but also through the strength of relationships and the positive impact one has on others. This guiding principle continues to shape his leadership style and his contributions across every aspect of his career.
In both his professional and personal life, Corey remains deeply engaged in his passions, including sports, golf, gardening, and a strong appreciation for history. These interests reflect his well-rounded character and his ability to find balance while maintaining a high level of professional excellence.
Character:
Corey exemplifies integrity and authenticity in every aspect of his professional and personal life. He consistently prioritizes relationships, trust, and ethical decision-making, ensuring that his leadership leaves a lasting positive impact. His commitment to faith, family, and service underscores a strong moral foundation that guides his actions and inspires those around him.
Knowledge:
He possesses a deep and comprehensive understanding of consumer products, sales strategy, and market dynamics developed over more than 20 years of experience. He continuously applies data-driven insights and industry expertise to solve complex business challenges and drive growth. His ability to translate knowledge into actionable strategies makes him a highly effective and respected leader.
Strategic:
Corey demonstrates exceptional strategic thinking through his ability to identify opportunities, align resources, and execute plans that deliver measurable results. He has a proven track record of transforming go-to-market strategies and scaling organizations for long-term success. His forward-thinking approach enables him to anticipate market trends and position organizations for sustained competitive advantage.
Communication:
A clear, engaging, and persuasive communicator who excels in both executive and educational settings. He effectively conveys complex ideas in a way that resonates with diverse audiences, from boardrooms to classrooms. His ability to build alignment and inspire action through communication is a key driver of his leadership success.
