“Life itself is the most wonderful fairytale.”
Claire Auroi is a bilingual global business and legal leader whose twenty-eight-year career has been defined by a rare combination of strategic vision, transformational leadership, and mastery in complex multinational negotiations. Recognized for her ability to bridge strategic business imperatives with rigorous legal insight, Claire has become a respected force across telecommunications, aerospace, and technology-driven industries. Her journey—from her beginnings in France to executive roles shaping major Canadian corporations—reflects both her resilience and her unwavering commitment to elevating organizations through disciplined execution, strong governance, and cross-functional collaboration.
Born in France and educated at renowned institutions including Paris-Panthéon-Assas University and McGill University, Claire built the foundation of her expertise through legal training that sharpened her ability to unravel complexity, assess risk, and craft innovative pathways forward. Although she earned admission to the Quebec Bar, she knew early on that her career would extend far beyond the traditional legal realm. Her ambition—to work internationally, travel widely, and influence business at a strategic level—propelled her toward roles where her legal acumen became a springboard for broader leadership responsibilities.
Her first major chapter unfolded at Bombardier Aerospace, where she spent over fifteen years developing deep expertise in strategic sourcing, global partnerships, contract leadership, and enterprise transformation. Claire led negotiations for multimillion-dollar systems contracts, international partnership agreements, and enterprise-wide initiatives that shaped the company’s long-term commercial success. Notably, she guided Bombardier’s supplier strategy for a 300-person sourcing organization, introducing governance frameworks, cost-optimization models, and cross-functional methodologies that fundamentally elevated operational efficiency. Her role representing Bombardier on the International Aerospace Environmental Group highlighted her industry influence, where she navigated divergent global interests to help shape a unified approach to REACH compliance across major aerospace leaders such as Airbus and Boeing.
Claire’s move to Shaw Communications marked another pivotal chapter, one where her strategic, legal, and transformation capabilities merged into a powerful leadership portfolio. At Shaw, she spearheaded negotiations with Apple, Netflix, and the Government of British Columbia—each deal reshaping the organization’s competitiveness, reputation, and revenue acceleration. Her work to close Apple’s agreement was publicly recognized by Freedom Mobile’s President, while her leadership during the Shaw–Netflix partnership earned high praise for her negotiation strength and collaborative approach. She later played a critical role in high-stakes union negotiations, where her creative perspective and problem-solving mindset enabled Shaw to finalize a typically months-long process in just three weeks.
Her most influential Shaw mandate came as Director of Total Business & Digital Transformation, where she led the company’s sweeping organizational transformation into a modern, digitally-enabled enterprise. The eighteen-month initiative reshaped the company’s operational structure, introduced new digital service models, unlocked significant annualized savings, and laid the groundwork for enhanced customer experience and sustainable growth. Claire’s leadership ensured that every workstream—from field operations to digital sales—was aligned, governed, and executed with clarity, discipline, and momentum.
In 2021, Claire joined Rogers Communications, where she continues to demonstrate her ability to modernize systems, elevate teams, and drive enterprise impact. As Director of Contracts & Deal Governance for Rogers Business, she champions a disruptive, forward-thinking approach to contract strategy and process optimization. She leads a team dedicated to improving governance, accelerating deal cycles, and balancing commercial agility with robust risk management. Claire remains deeply involved in complex negotiations with major clients and vendors, consistently helping Rogers unlock new opportunities, strengthen relationships, and achieve strategic objectives.
Parallel to her corporate work, Claire has long invested in her community through board leadership and nonprofit engagement. Her contributions to organizations such as Decidedly Jazz Danceworks, Sled Island Music Festival, and Tennis Alberta reflect her belief that business leadership extends beyond the boardroom. Through this work, she has engaged with diverse communities, supported artistic and cultural expression, and amplified inclusion initiatives—particularly around anti-racism and equitable representation. These experiences have enriched her perspective and strengthened her ability to approach leadership with empathy, authenticity, and cultural awareness.
Claire’s career is equally defined by her philosophy of continuous renewal and personal evolution. Having relocated multiple times—across countries, industries, and professional mandates—she views every restart not as a setback but as an opportunity for reinvention. Her confidence, adaptability, and willingness to “get out there”—whether in a new city, a new role, or a new negotiation table—have allowed her to thrive in environments that demand agility and courage. She is a natural connector, a leader who brings people together, and a strategist who sees beyond the immediate horizon to design long-term, enterprise-level solutions.
Today, Claire is known as a mentor, coach, and people-first leader. She excels in elevating teams, removing organizational roadblocks, and guiding others to reach their full potential. Whether navigating a major transformation, negotiating industry-shaping partnerships, or steering governance frameworks that enable commercial success, Claire approaches every challenge with the same principle: success is built through collaboration, clarity, and the relentless pursuit of better ways to operate.
What sets Claire apart is not only her technical mastery, but her ability to bring both vision and structure to the most complex organizational landscapes. She understands how to diagnose system-level issues, influence cross-functional alignment, and lead teams through ambiguity to outcomes that materially advance business objectives. Her expertise is as global as it is deep, shaped by experiences across Europe, Asia, North America, and Latin America. She is fluent in French and English and brings cultural intelligence that strengthens every negotiation, partnership, and transformation effort.
Above all, Claire is driven by a commitment to helping businesses thrive. Her belief that life is a “wonderful fairytale”—full of possibility, challenge, and growth—guides her leadership approach and her ability to inspire others. Her career stands as a testament to what is possible when strategic discipline meets curiosity, courage, and a profound respect for the people who make organizations move forward.
Character:
Claire exemplifies character through her integrity, her commitment to purposeful leadership, and her unwavering focus on doing what is right for both people and the business. She approaches challenges with courage and optimism, continually demonstrating resilience in the face of change. Her values-driven mindset strengthens team culture and inspires others to perform at their best.
Knowledge:
Her depth of knowledge spans global negotiation, legal strategy, business transformation, and organizational governance, allowing her to influence outcomes with expertise and foresight. She brings a rare combination of legal precision and commercial pragmatism that enables her to identify winning strategies in complex environments. Her extensive international experience further enriches her decision-making and strengthens her ability to navigate diverse markets.
Strategic:
Claire is a strategic thinker who excels in diagnosing organizational challenges, designing enterprise-level solutions, and translating strategy into actionable frameworks. She consistently aligns people, processes, and priorities to achieve long-term business impact. Her leadership ensures that transformation is not just envisioned but executed with clarity and measurable success.
Communication:
Communicating with clarity, empathy, and authority, ensuring that diverse stakeholders remain aligned and engaged throughout complex initiatives. She is adept at simplifying complexity and fostering collaboration across functional boundaries. Her communication style strengthens trust, accelerates decision-making, and drives collective ownership of key outcomes.
