Christina Hoff is an accomplished executive whose career embodies the convergence of innovation, operational excellence, and human-centered leadership. With a distinctive trajectory that spans technology, aviation, manufacturing, and the arts, she has built a reputation as a catalyst for meaningful organizational transformation. Her work is grounded in the belief that bold ideas, when paired with disciplined execution and empowered teams, can redefine what companies are capable of achieving. This philosophy has guided her through every chapter of her career and continues to fuel her mission to help organizations navigate complexity, embrace technology, and build sustainable futures.
Christina’s professional journey began in the arts, a field that shaped her leadership principles long before she stepped into corporate environments. As the Founder and Artistic Director of Fabrefaction Theatre Company, a 501(c)(3) nonprofit she built from the ground up, she developed strategic, creative, and operational frameworks that ultimately transformed a small vision into one of Atlanta’s most respected artistic institutions. Over twelve years, she helmed more than seventy productions, led teams of up to one hundred, established a thriving educational conservatory, and guided the organization to profitability—all while cultivating a culture of excellence, innovation, and community impact. These formative years instilled in her a deep appreciation for teamwork, creative problem-solving, and the power of mission-driven leadership.
Motivated to expand her influence beyond the arts and eager to broaden her business acumen, Christina earned her MBA from Emory University’s Goizueta Business School. She graduated with honors as a member of Beta Gamma Sigma and was recognized with the school’s prestigious Core Value Award for Courage—a distinction that reflects her commitment to authenticity, strategic risk-taking, and personal accountability. Her graduate studies deepened her understanding of strategy, finance, and organizational behavior, while also reinforcing her passion for guiding others through moments of change and opportunity.
Christina transitioned into the technology sector with IBM, where she quickly distinguished herself as a high-performing business development executive. Working within the Global Business Services SAP Practice, she played a pivotal role in shaping and delivering complex transformation initiatives for clients across life sciences, healthcare, energy and utilities, telecommunications, and media. Her ability to bridge technical expertise with human-centered insight made her a trusted advisor to both executive leaders and cross-functional teams. She became known for leading high-impact Design Thinking workshops, delivering compelling presentations, and shepherding large-scale opportunities from conception to execution.
Her success at IBM paved the way for her next chapter at Capgemini, where she advanced to multiple client executive and business development leadership roles. In these positions, Christina focused on global accounts such as Mercedes-Benz, Volvo, Airbus, and Dassault Falcon Jet—guiding enterprise clients through digital modernization, standardization initiatives, and the adoption of emerging technologies including artificial intelligence. She excelled at cultivating long-term partnerships, navigating global stakeholder networks, and aligning innovation with measurable business outcomes. Her influence spanned the automotive, aerospace, defense, and manufacturing sectors, where she consistently championed the strategic integration of technology as a catalyst for competitiveness and sustainability.
Christina’s leadership in the manufacturing sector further solidified her expertise in operational strategy, enterprise applications, automation, and modernization of critical systems. She advised organizations on how to streamline operations, elevate engineering capabilities, and future-proof infrastructure against evolving market demands. Through her work, she developed a keen understanding of the unique pressures facing industrial and production environments, from supply chain volatility to regulatory shifts to the rapid emergence of AI-driven operational models. Her ability to guide clients through these challenges positioned her as a recognized advocate for digital transformation across multiple verticals.
In 2025, Christina brought her transformative leadership to the aviation sector as Vice President of Operations at Phyxius Aircraft Services. In this role, she is responsible for launching a private aviation startup while simultaneously overseeing the operational buildout of a 35,000-square-foot MRO and charter facility at Gwinnett County Airport. Her vision centers on integrating data-first systems and AI-enabled workflows that create a scalable, tech-enabled operational environment. With a focus on safety, efficiency, and long-term growth, she is redefining how small and midsize aviation organizations adopt modern technology and innovative operating models.
Christina’s work at Phyxius extends beyond operations and into mission-driven workforce development. She is leading the creation of the Phyxius Aviation Education Foundation, a 501(c)(3) organization dedicated to building equitable pathways into aviation careers through apprenticeship programs and emerging technology training. This initiative reflects her deeper values—equity, mentorship, and the belief that industries thrive when they invest in people as much as processes. Through this foundation, she aims to cultivate the next generation of aviation talent while fostering diversity and inclusion across the sector.
Across every stage of her career, Christina has demonstrated a rare ability to unite creativity with strategy, innovation with practicality, and technology with humanity. She approaches transformation with holistic insight, recognizing that sustainable progress requires cultural alignment, operational discipline, visionary leadership, and a deep understanding of organizational dynamics. Whether guiding startups, nonprofits, Fortune 500 clients, or cross-industry teams, she brings clarity, structure, empathy, and forward-thinking perspective to every engagement.
Christina’s personal passions—ranging from yoga to drawing to coaching emerging talent—add dimension to her leadership style. She values continuous learning, self-reflection, and the ability to remain grounded amid periods of change. Her international networks, professional affiliations, and longstanding involvement with Women in Aviation reflect her commitment to expanding opportunities for others and strengthening cross-sector communities.
Today, Christina stands as a versatile, high-impact executive whose journey continues to be defined by courage, transformation, and an unwavering dedication to helping organizations reach their fullest potential. She is a leader who believes deeply in innovation, collaboration, and the extraordinary outcomes that arise when visionary thinking meets disciplined execution.
Character:
Christina demonstrates unwavering integrity in every aspect of her leadership, consistently modeling accountability and ethical decision-making. She exhibits compassion and humility while maintaining high expectations for herself and those she leads. Her values-driven approach inspires trust and fosters environments where people feel empowered to contribute their best work.
Knowledge:
Her breadth of experience across aviation, manufacturing, technology, and the arts gives her a uniquely multifaceted perspective on organizational transformation. Christina absorbs complex information quickly and translates it into clear, actionable insights for teams and executives. She remains committed to lifelong learning, ensuring that her expertise evolves alongside emerging technologies and industry trends.
Strategic:
Christina excels at synthesizing big-picture vision with practical, executable plans that drive measurable results. She navigates complexity with confidence, identifying opportunities for growth even in dynamic or uncertain environments. Her strategic mindset allows her to anticipate future challenges and design structures that position organizations for sustainable long-term success.
Communication:
A compelling speaker and skilled facilitator, Christina communicates with clarity, intention, and authenticity. She brings people together through thoughtful dialogue, ensuring diverse voices are heard while maintaining alignment on key objectives. Her ability to translate strategy into compelling narratives makes her an influential partner to executives, teams, and stakeholders across industries.
