Carl Cole is a seasoned executive with over five decades of expertise across marketing, strategic planning, and business development, known for his hands-on experience in teaching, consultative sales, and product innovation. His journey spans diverse industries, including technology, renewable energy, and real estate, with significant contributions to international markets and early-stage venture support. Throughout his career, Carl has been driven by a commitment to crafting impactful strategies that not only boost revenue but also foster long-term customer loyalty and market growth.

With a strong foundation in marketing education, Carl taught both undergraduate and graduate marketing courses at the University of Phoenix, instilling in students the fundamentals of marketing strategy, global management, and the creation of comprehensive business plans. His teaching career underscores his dedication to empowering others with the knowledge needed to succeed in a rapidly changing global marketplace. This foundation continues to shape his approach, making him a mentor and motivator in his professional roles.

Carl’s leadership experience as President of MARKET SEARCH spans 25 years, where he guided numerous early-stage ventures through critical phases of development and capitalization. His work focused on applying the 4 P’s—product, place, price, and promotion—to help clients achieve their revenue goals. He has supported ventures in diverse sectors, from semiconductor equipment to fishing licenses, showcasing his adaptability and deep understanding of market dynamics. Known for his customer-focused approach, Carl advocates that every product and service has untapped potential waiting to be harnessed through strategic marketing.

In his role as an Inbound Sales Representative at SAP, Carl leverages his skills to profile prospects, identify their specific needs, and generate leads within Salesforce. His role has been pivotal in ensuring that client inquiries transform into actionable leads, which are then efficiently directed to sales representatives. His contributions have consistently driven substantial revenue, enhancing SAP’s market reach in both North America and internationally.

Carl’s earlier roles, such as his work as a Google AdWords Marketing Representative at Revana, reflect his capacity to adapt to evolving digital landscapes and leverage modern marketing technologies. Holding a Google AdWords certification, he has experience guiding small and medium businesses to maximize the value of their advertising investments, boosting their online visibility and growth.

His commitment to fostering industry growth extends internationally. From facilitating trade for Mitsui & Co. in Japan to market assessments in Canada, Carl has consistently demonstrated his expertise in navigating cross-border operations and adapting business strategies to varied cultural and economic contexts. His international insights were further enriched at the Thunderbird School of Global Management, where he earned a Master’s in International Management with a focus on Latin American markets.

Carl’s commitment to sustainable development and community betterment is evident through his work with the Arizona Game and Fish Board of Wildlife for Tomorrow and the Phoenix Clean and Beautiful initiative. A champion of environmental and social causes, he is dedicated to animal welfare, arts, poverty alleviation, and the preservation of cultural heritage. His active involvement in these areas reflects his belief in giving back to the community and making a meaningful impact beyond the corporate sphere.

Fluent in English and knowledgeable in Spanish, Carl has dabbled in Japanese and Portuguese. His language skills complement his international experience and enhance his ability to engage with diverse markets. His interests in culture and language underscore his commitment to building global connections and fostering an inclusive approach to business.

As an active Christian and environmentally conscious business leader, Carl embodies values of integrity, straightforwardness, and a commitment to creating positive outcomes for both companies and their customers. His personal motto, “Creating and Extracting Value,” encapsulates his philosophy of turning business potential into tangible results. Carl is continually driven to make a difference in market share by helping organizations refine their stories, maximize customer focus, and achieve sustainable growth.

Character:

Carl Cole exemplifies integrity and dedication, with a strong commitment to ethical business practices and community involvement. His straightforward approach and genuine concern for positive outcomes reflect his values in every endeavor.

Knowledge:

With a rich foundation in marketing, international business, and strategic planning, Carl brings a wealth of expertise to each role. His extensive industry experience enables him to craft impactful solutions that drive both customer satisfaction and revenue growth.

Strategic:

Carl is skilled at applying his experience across diverse sectors, demonstrating an adaptable and forward-thinking approach to problem-solving. His ability to develop tailored strategies has been instrumental in helping early-stage ventures and established companies achieve sustainable growth.

Communication:

Carl’s consultative communication style fosters strong relationships with clients, colleagues, and students alike. His clarity and focus on shared goals make him an effective leader and collaborator in advancing mutual success.