Brandon Cassiano, a.k.a. ‘BC Babbles’ as he is known on social media and in podcasting, is a dynamic content development and marketing expert with a proven track record of driving impactful brand growth and engagement through innovative strategies. As the founder and owner of Cassiano Creative, LLC, he has spent over six years honing his expertise in elevating the messaging, visual storytelling, and digital presence of startups and second-stage companies. His consultancy focuses on helping organizations build stronger connections with their audiences through tailored content strategies, cutting-edge marketing campaigns, and optimized performance analytics.
At Cassiano Creative, Brandon’s data-driven approach has consistently produced outstanding results for his clients. Notably, he boosted client following by 10% in just two weeks and increased their overall engagement by a staggering 909% within three months. His success in increasing client reach by more than 1,000% over the same period underscores his deep understanding of how to leverage content and communication platforms to generate maximum impact. From designing and implementing new marketing campaigns to researching industry trends, Brandon has positioned himself as a trusted advisor for businesses seeking growth and brand amplification.
Before launching Cassiano Creative, Brandon served as the Director of Marketing for Henderson Ventures, where he was instrumental in shaping the company’s digital and social media presence. There, he developed and managed content across all platforms, from websites to social channels, while also creating custom graphics and branding materials that enhanced the company’s image. He collaborated closely with agents to design targeted campaigns that boosted brand awareness and helped elevate Henderson Ventures within a competitive market. Brandon’s role extended to managing the company’s customer relationship management (CRM) system, planning and executing key events, and crafting communications that resonated with the company’s audience.
Prior to his time at Henderson Ventures, Brandon was the Communications Manager for Purple Heart Homes, a nonprofit organization dedicated to providing housing solutions for service-connected disabled veterans. In this role, he oversaw all digital activity, created marketing collateral for both print and digital use, and developed audio and video content to support the organization’s mission. His responsibilities included managing relationships with media outlets and promoting the organization’s e-commerce store, which was critical in driving revenue and awareness for Purple Heart Homes. Additionally, Brandon planned and produced presentations for major events, contributing to the organization’s growth and visibility within the community.
Brandon’s ability to integrate creative vision with strategic marketing execution has been key to his success. His comprehensive skill set includes copywriting, social media management, email marketing, campaign development, public relations, graphic design, and performance analytics. He is passionate about storytelling and has a keen eye for creating content that captures attention and drives engagement. His podcast, “Casual Babble”, offers an outlet for the insights of entrepreneurs from all industries, allowing BC to cultivate conversations that provide guiding thoughts and perspectives to today’s young professional community.
A graduate of Appalachian State University, Brandon holds a strong academic foundation in communication and media studies, which has informed his approach to both strategy and execution. Throughout his career, he has continually sought to push the boundaries of what content and marketing can achieve, believing that every brand has a unique story to tell—and the right approach can unlock unparalleled growth opportunities.
Brandon is based in Mooresville, North Carolina, where he continues to support companies in elevating their brand and expanding their reach. His dedication to helping businesses thrive in competitive markets is matched by his passion for creative expression, making him a versatile and valuable partner for any organization looking to transform its content and communication strategies. With an entrepreneurial mindset and a results-oriented approach, Brandon is committed to driving lasting success for his clients.
Character: Brandon Cassiano is a dedicated and results-driven professional who combines creativity with an entrepreneurial spirit, consistently delivering exceptional outcomes for his clients.
Knowledge: With expertise in content development, digital marketing, and performance analytics, Brandon leverages his deep understanding of industry trends to create impactful strategies that drive brand growth and engagement.
Strategic: Brandon is highly skilled in developing and executing tailored marketing campaigns that elevate brand visibility, optimize messaging, and generate significant audience engagement through data-driven approaches.
Communication: As a skilled communicator, Brandon excels in crafting compelling content across various media platforms, from social media and email marketing to public relations and audio-visual production, ensuring clear and effective brand messaging.
Casual Babble: www.casualbabble.com
Cassiano Creative: www.cassianocreative.com
