Bonnie Weber is a transformational business leader and board director with an extensive career in the themed entertainment industry. Rising from a seasonal worker to the C-suite at Six Flags Entertainment, she played a pivotal role in the company’s golden decade of exponential growth, innovation, and operational excellence. With over 40 years of experience in strategy, P&L leadership, and brand differentiation, Bonnie has consistently driven record-breaking profitability while creating exceptional guest experiences.

As senior vice president of park operations at Six Flags, Bonnie led the company’s $1.5 billion P&L across 26 parks, overseeing operations for more than 32 million annual visitors and 50,000 employees. She played a critical role in navigating the pandemic, ensuring a swift financial and operational rebound while implementing forward-thinking strategies, including mobile ticketing and contactless dining, to enhance guest experiences. Her leadership helped Six Flags become the first U.S. theme park to reopen safely, setting a precedent for the industry.

Prior to that, as senior vice president of in-park services, Bonnie pioneered innovative revenue-generating solutions that delivered industry-record margins and $500 million in EBITDA growth. She spearheaded the launch of the first-ever mobile dining platform, which became a game-changer during post-pandemic recovery, allowing parks to transition seamlessly into a contactless customer experience. Additionally, she developed membership add-on programs that increased revenue while elevating customer engagement.

Bonnie’s impact at Six Flags Magic Mountain is legendary. As park president, she led a dramatic turnaround, driving eight consecutive years of record-breaking performance. Under her leadership, the park evolved from a regional attraction into a year-round entertainment destination, successfully competing with Disneyland and Universal Studios. By positioning Six Flags Magic Mountain as the thrill capital of the world, she cemented its reputation as a premier attraction, delivering triple-digit EBITDA growth and earning the USA Today “Best Theme Park” award in 2014.

Beyond Six Flags, Bonnie expanded her expertise at Warner Bros. Consumer Products, where she oversaw worldwide marketing for blockbuster franchises like Harry Potter, Lord of the Rings, and The Wizard of Oz. She played a key role in the global rollout of The Wizarding World of Harry Potter at Universal Orlando, establishing a long-term brand strategy that maximized market penetration and revenue. Her ability to leverage cross-divisional partnerships and develop innovative marketing campaigns further solidified her reputation as a strategic business leader.

Bonnie has extensive board experience, previously serving on the IAAPA Board of Directors and the IAAPA Foundation Board. She has been a key contributor to the organization’s governance, strategic planning, CEO succession, and financial committees, helping to shape the future of the global attractions industry. As chair of IAAPA’s brand task force, she was instrumental in selecting a new CEO and strengthening the association’s positioning. She is passionate about mentoring the next generation of leaders, supporting scholarship initiatives, and guiding industry professionals through the IAAPA Foundation. She is currently serving on the advisory board of Pomvom, where she advises on business strategy and direction, contributing to growth opportunities and operational advancements.

Her brief tenure as chief operating officer of Palace Entertainment in 2023 further reinforced her expertise in business transformation and leadership development. During her time there, she focused on strategic growth, talent acquisition, and operational efficiencies to drive long-term profitability. Her ability to assess risk, optimize performance, and develop high-performing teams remains a defining aspect of her leadership philosophy.

A firm believer in organizational excellence, Bonnie has built cultures of transparency, accountability, and innovation throughout her career. She has been a calm and decisive leader during crises, guiding teams through major challenges, including financial restructurings, competitive market shifts, and global disruptions. Her approach to leadership is deeply rooted in collaboration, problem-solving, and data-driven decision-making.

Bonnie’s passion for brand differentiation and customer experience has been a recurring theme throughout her career. Whether leading record-breaking theme parks, driving global brand campaigns, or mentoring future industry leaders, she has always prioritized creative strategies that resonate with audiences. She believes that the key to sustained success lies in understanding consumer behavior, delivering unique experiences, and continuously innovating to stay ahead of market trends.

With a bachelor’s degree in business administration from California State University, Northridge, and executive training from SMU and UCLA, Bonnie combines formal education with real-world expertise. She remains actively involved in the attractions and hospitality industries, consulting on brand strategy and business transformation while continuing her board service. As she enters the next chapter of her career, Bonnie is eager to leverage her vast experience to drive success at the executive and board levels.

Character:

A visionary leader with a strong reputation for resilience and adaptability, Bonnie thrives in high-pressure environments, guiding organizations through industry shifts and operational challenges. She fosters a culture of trust, accountability, and excellence, ensuring that teams remain motivated, high-performing, and aligned with business objectives.

Knowledge:

With decades of experience spanning operations, branding, strategic planning, and governance, Bonnie possesses a deep understanding of what it takes to drive success in the entertainment and hospitality industries. Her track record of delivering industry-leading results is built on a foundation of analytical decision-making, innovative problem-solving, and a commitment to continuous improvement.

Strategic:

Bonnie excels at identifying growth opportunities and leveraging market trends to implement innovative solutions that drive long-term profitability. She has consistently positioned businesses for sustained success by refining operational efficiencies, expanding market reach, and developing competitive strategies that differentiate brands in highly competitive landscapes.

Communication:

A trusted advisor, mentor, and board leader, Bonnie ensures executive alignment through clear, strategic, and results-driven communication. She fosters collaboration among leadership teams, effectively conveying complex ideas and initiatives while inspiring confidence among stakeholders, employees, and industry peers.