Bob Limback is an award-winning advertising executive with more than 20 years of experience in consumer insights and brand strategy, particularly within the automotive industry. Based, Detroit metropolitan area, Bob has a proven track record of developing and executing world-class marketing strategies for global brands, driving consistent growth and success. He is known for leading and motivating cross-functional teams of up to 35 members with an egalitarian, collaborative leadership style.
Throughout his career, Bob has focused on balancing the creative and analytical sides of marketing, contributing to key achievements in brand growth, audience segmentation, and product insights. His innovative approach introduced neuroscience techniques into consumer research, elevating the understanding of audience attention and engagement.
Most recently, Bob served as Freelance Strategy Director for Commonwealth//McCann, where he led Chevrolet’s truck’s communication strategy for electric vehicle launches. Prior to that, he held senior leadership roles at GTB, where he was responsible for global product insights for Ford, and at Carat, where he headed audience intelligence for General Motors globally. His contributions include streamlining communication processes, building global insight teams, and driving innovation in audience-focused media strategies.
Bob’s expertise in creating cohesive brand voices is evident in his work with Cadillac, where he co-led the development of global brand strategies, and Lincoln, where he contributed to the award-winning “Dreams” campaign. His leadership has been instrumental in steering brands toward achieving greater market presence and consumer loyalty.
A graduate of Wayne State University, Bob holds a Bachelor of Arts in General Studies. Outside of his professional pursuits, he is an avid outdoorsman and a devoted dog lover. He continues to seek opportunities that blend creativity, leadership, and social impact.
Character: Bob is a collaborative and innovative leader known for balancing creative and analytical approaches in marketing.
Knowledge: He has deep expertise in consumer insights and brand strategy, particularly in the automotive industry, with a focus on using data-driven research.
Strategic: Bob has successfully led global marketing efforts by pioneering neuroscience-based audience segmentation and shaping cohesive brand voices.
Communication: He excels at building cross-functional teams and streamlining communication processes to ensure brand consistency and effective audience engagement.
