“Innovating, Leading, and Empowering Growth Through Product and People”

Alan Peters is a seasoned entrepreneur, product strategist, and talent acquisition leader with over two decades of experience in the technology industry. As a founding or leadership team member for three successful startups that ended in acquisition, he has played a pivotal role in scaling companies, developing high-impact products, and fostering dynamic teams. His expertise spans across software development, recruiting, corporate development, and strategic partnerships, making him an invaluable force in building innovative and sustainable businesses.

Alan’s career began in software engineering, where he co-founded UnCut Audio Corp, a company specializing in embedded digital audio products that were licensed by industry giants such as Avid, Sony, and Grass Valley Group. His deep understanding of technology and product development helped propel UnCut Audio to a successful acquisition by Pinnacle Systems. From these early experiences, he developed a keen ability to identify market needs, innovate rapidly, and build teams that drive success.

Throughout his career, Alan has worn many hats, from engineering to product development, from recruiting to business strategy. He co-founded Singlebound Creative, an award-winning digital product studio, where he helped brands like Men’s Wearhouse, Fox, Autodesk, and Gymboree bring their visions to life. Managing a full-time team of twelve and a network of contractors, Alan proved himself as a leader who could balance creative execution with operational efficiency. His work at Singlebound Creative showcased his ability to blend business acumen with technical expertise, a skillset that continues to define his success.

Alan has also been instrumental in scaling startups, leveraging his expertise in product management and recruitment. As the VP of Product at Sprout, he led the product-pivot from social media to mobile advertising—a pivot that positioned Sprout as an ideal acquisition target with multiple interested suitors and ultimately led to its acquisition by InMobi, India’s first unicorn startup, which subsequently procured a $200 million investment from SoftBank. At Tapjoy, he spearheaded intrapreneurial initiatives that led to the company’s highest-profile new products, demonstrating his ability to drive innovation within established organizations. Additionally, as VP Product Development of BusinessBlocks (acquired by AmTrust after a Seed Round), Alan contributed to building a platform teaching sole proprietors how to effectively operate their businesses—a notable case study in direct-to-consumer (D2C) strategy.

In addition to his entrepreneurial ventures, Alan is the founder of Shasta Recruiting, a consultancy that uses agile recruiting to build high-growth technology companies. His ability to strategically place top-tier talent has made him a trusted partner for startups and established businesses alike. Companies such as LG Ad Solutions, Cultivate, Modal Learning, and Foodsmart have benefited from his ability to reduce recruitment costs, improve time-to-hire, and build elite teams that drive business success.

His work at Faybl, an Australian fintech AI startup, further highlights his ability to shape organizational strategy. As a consultant, Alan helped establish hiring roadmaps, implement systems and procedures, and bring in fractional executive leadership. His expertise in people and partnerships continues to make a significant impact in the financial services and AI industries, reinforcing his reputation as a leader who can navigate complex technological landscapes.

Beyond his professional achievements, Alan has dedicated himself to meaningful volunteer work and community service. His role on the Board of Directors for the Mariposa Community Project, his involvement in fundraising for the San Francisco Unified School District, and his hands-on work at Alemany Farm demonstrate his commitment to social impact. As the founder of the Native Lands Tax Fund, he actively supports voluntary land tax programs for Indigenous Nations, further emphasizing his dedication to equity and inclusion.

Alan’s educational background in psychology from the University of California, Santa Cruz, complements his approach to leadership and team building. His understanding of human behavior, combined with his technical expertise, allows him to build strong, cohesive teams that drive innovation and success. His ability to mentor and guide others through the challenges of entrepreneurship has made him a respected figure in the startup ecosystem.

With a career spanning product development, talent acquisition, and corporate strategy, Alan remains a driving force in the technology and startup space. His ability to build, scale, and exit companies successfully is a testament to his strategic mindset and leadership acumen. Whether working on recruitment strategy, product development, or corporate growth, Alan continues to leave an indelible mark on the industry.

Character:

Alan is a dedicated leader with a strong commitment to ethical business practices, team development, and social responsibility. His volunteer work and mentorship efforts reflect his integrity and passion for making a positive impact.

Knowledge:

With expertise spanning software development, product management, and recruitment, Alan possesses a rare blend of technical and business acumen. His success in scaling startups and leading acquisitions demonstrates his deep industry knowledge.

Strategic:

Alan has a proven track record of driving business success through talent acquisition, product innovation, and corporate development. His ability to identify market opportunities and execute growth strategies has led to multiple successful exits.

Communication:

As a leader, Alan excels in articulating complex ideas, building partnerships, and fostering collaboration across teams. His ability to align stakeholders, attract top talent, and drive organizational change underscores his exceptional communication skills.