Adrian Woolley is a dynamic technology executive with over 35 years of experience in business development, corporate strategy, and scaling companies in the technology and software services industries. His expertise spans corporate strategy, P&L management, AI, software, sales, marketing, business restructuring, and mergers & acquisitions (M&A). With a strong ability to drive business transformations, lead turnarounds, and execute strategic growth initiatives, Adrian has played a pivotal role in helping companies expand, innovate, and thrive in competitive markets.

Most recently, Adrian served as vice president of strategy, mergers, and acquisitions at Infineon Technologies, following Infineon’s successful $10 billion acquisition of Cypress Semiconductor in 2020. In this role, he is responsible for driving corporate growth initiatives, investment strategies, and M&A execution to strengthen Infineon’s market position. Prior to that, he was vice president of strategy at Cypress Semiconductor, where he helped transition the company from an $800 million memory-focused business into a $2.5 billion system solutions leader. In this time, Cypress executed two transformational acquisitions—Spansion in 2015 and Broadcom’s IoT business in 2016, significantly expanding its footprint in automotive, industrial, and consumer markets. He also drove the definition of the automotive Traveo-II product family, which has since secured a $6 billion pipeline.

Previously, Adrian was director of strategic marketing at Atmel, where he led the maXFusion sensor fusion product launch, generating over $100 million in its first production year. He also redefined the company’s mixed-signal business, pivoting toward the high-growth LED lighting market following the acquisition of mSilica to enhance Atmel’s analog power and driver IP capabilities.

Earlier in his career, Adrian served as vice president of sales, marketing, and business development at LV Sensors, where he led the company’s expansion from a single-customer proof of concept to securing major contracts with Ford, GM, BMW, and Hyundai. His success in positioning the company in the high-growth tire pressure sensor sector ultimately led to its acquisition by Atmel. As chief marketing officer at Tropian, he secured over $14 million in funding, built strategic alliances with Panasonic and Samsung, and facilitated Tropian’s acquisition by Panasonic, where the team was integrated as Panasonic’s advanced RF R&D center in San Jose.

Adrian also has significant experience in strategic consulting, working with leading technology firms on market strategies, investment decisions, and product development roadmaps. His previous roles at National Semiconductor included leading global strategic marketing initiatives for the wireless division, where he helped drive the commercialization of Bluetooth solutions, extended the RF components business, and secured two strategic investments in early-stage technology startups.

With extensive international business experience across China, Germany, the UK, and various European markets, Adrian has been a featured speaker at industry events in China, Hong Kong, and Europe, sharing insights on global strategy, business growth, and technology innovation. He holds multiple patents in technology and engineering, demonstrating his commitment to advancing the field.

Adrian earned his B.Sc. (Honors) in electronic engineering from the University of Essex and pursued executive education in marketing and finance at AEA Brussels, and at INSEAD. To stay at the forefront of emerging technologies, he also completed a machine learning certification at Stanford University.

Outside of his professional endeavors, Adrian is an avid traveler, private pilot, skier, and cyclist. Passionate about understanding different cultures and global markets, he brings a well-rounded perspective to business strategy and leadership. He currently serves as an advisor to a startup, leveraging his expertise to help emerging businesses scale and succeed.

Now actively seeking board opportunities with midsized technology and software companies, Adrian is eager to apply his deep expertise in business growth, corporate strategy, and technology leadership to help organizations navigate market challenges, drive innovation, and create sustainable growth. His ability to develop and execute strategic plans, lead teams, and drive transformation makes him a valuable asset in any boardroom.

Character: Adrian Woolley is a principled and results-driven leader who thrives on driving business transformations and helping teams succeed.

Knowledge: With over 35 years of experience in technology, corporate strategy, and business development, he has deep expertise in scaling companies, M&A, AI, and market expansion.

Strategic: Adrian has successfully led multi-billion-dollar growth initiatives, acquisitions, and product strategies, enabling companies to expand their market presence and drive innovation.

Communication: A seasoned speaker and advisor, he has shared insights on global strategy and technology innovation at industry events across China, Hong Kong, and Europe.