Christopher Aswad is a visionary leader and founder of Insight By Design, a cutting-edge insights agency that blends innovation, design thinking, and advanced technologies to transform how businesses understand and engage with consumers. With over 20 years of expertise in consumer insights, qualitative and quantitative research, and marketing strategy, Christopher has worked with industry leaders in entertainment, technology, and consumer goods to deliver actionable, impactful solutions. His global perspective, strategic mindset, and ability to communicate complex data through compelling storytelling make him a sought-after advisor and a valuable asset to any organization seeking to drive growth and innovation.

Storytelling and personal branding together create a powerful synergy, transforming how others perceive and advocate for you. A compelling story brings your personal brand to life, making it relatable, memorable, and influential. By articulating your core values, expertise, and unique qualities, your narrative helps differentiate you and equips your network to confidently recommend you for opportunities. Moving beyond job titles and past accomplishments, an effective story highlights your potential, vision, and the impact you aspire to make. Tailored to resonate with your audience, your story fosters trust, credibility, and meaningful connections that strengthen your professional network and advance your career.

I am thrilled to share my professional biography, highlighting my journey in creative strategy, marketing, and brand leadership. With over 20 years of experience, I have had the privilege of working with diverse teams and iconic brands, driving innovation and meaningful results.

Kate Carroll De Gutes is a seasoned content strategist with over two decades of experience in driving high-impact content strategies and digital storytelling for global brands. Currently serving as Vice President of Content Strategy and Editorial at Racepoint Global, she has delivered measurable success, including a 300% increase in agency award wins and significant boosts in client visibility, such as securing 292 feature articles and generating 223 million impressions in just three months. With a strong focus on collaboration and mentorship, Kate has led cross-functional teams to achieve impressive results, including a 92% win rate for new clients and 13% year-over-year revenue growth. Her expertise spans content development, data-driven marketing, and thought leadership campaigns, making her a leading voice in the industry.

I am passionate about storytelling and strategic communications, and I’ve been fortunate to build a career that bridges media, public relations, and leadership. My journey has been shaped by a commitment to amplifying voices and driving impact through innovative strategies. Here is my biography.

Excited to share my journey of over 38 years in media and communications. From working with major news outlets like ABC News and CNN to leading media relations and corporate branding for healthcare, pharma, and biotech clients at Russo Partners, it’s been a privilege to help tell impactful stories across industries. I’m passionate about guiding businesses in navigating the evolving media landscape and ensuring their message reaches the right audience. Feel free to read my full bio to learn more about my experience and what drives my work!

Marianna Tessello is a dedicated communications professional with over a decade of experience in journalism and community engagement. Renowned for her integrity and commitment to fostering meaningful connections, she has made significant contributions to organizations focused on social impact and environmental conservation. Throughout her career, Marianna has cultivated a profound knowledge of media strategies, particularly in the realms of water rights and resource management. Her ability to understand complex issues allows her to craft compelling narratives that resonate with diverse audiences, making her an invaluable asset to any team. Strategically minded, Marianna leverages digital tools and agile methodologies to drive impactful initiatives that enhance community engagement. Her expertise in storytelling, coupled with her collaborative spirit, empowers her to effectively amplify community voices and facilitate critical conversations that inspire social change and innovation. As she seeks opportunities to serve on boards, Marianna is eager to connect with organizations that are innovating and striving to make the world a better place, utilizing her communication skills to further their missions.

Heather Lechner is an accomplished Executive Creative Director with over 20 years of experience in graphic design, brand development, and strategic marketing. Renowned for her creative vision and entrepreneurial spirit, Heather has dedicated her career to crafting compelling storytelling strategies that elevate brand identities across diverse industries. Her extensive experience collaborating with C-suite executives and leading teams through the creative process has made her a sought-after consultant for both startups and Fortune 10 companies. Known for her ability to integrate technology with innovative design, Heather helps businesses harness the power of AI and other digital tools to remain competitive in an ever-evolving marketplace. Her commitment to collaboration and effective communication ensures that key stakeholders are well-informed and engaged, allowing her to deliver impactful solutions that drive success.

Brandon Cassiano is a creative force in content development and digital marketing, known for helping startups and growing companies transform their brand presence through innovative strategies. As the founder of Cassiano Creative, LLC, Brandon specializes in amplifying brand messaging, driving engagement, and delivering measurable results. His expertise spans content creation, campaign development, and performance analytics, where he has consistently elevated client engagement by over 900% in just a few months. With a passion for visual storytelling and strategic communication, Brandon brings both creativity and data-driven insight to every project, making him a trusted partner for businesses looking to thrive in today’s competitive digital landscape.

Organizational change management is a functional art that combines creativity with practicality, designing strategies that consider public regulations, individual impacts, and enterprise needs. By integrating value-based recruitment, storytelling, and improvisation, organizations can foster a culture of alignment and shared values. Celebrating small achievements and utilizing peer pressure empower employees as change agents, while embracing diversity and fostering a sense of belonging drive successful transformations. By nurturing innovation and creating a collaborative environment, organizations can thrive on mutual understanding and respect, leading to meaningful progress and growth.

The Compelling Journey is a strategic process for organizational renewal, emphasizing continuous growth, courage, and commitment. It involves understanding current operations, identifying strengths and weaknesses, fostering a healthy culture, and addressing personal and organizational barriers. This approach targets sustainable growth, aligning leadership and team efforts towards a shared vision that combines strategic planning with actionable insights for long-term success.