I'm thrilled to share a milestone that reflects not only my professional journey but also the values and vision that have guided me along the way. Over the years, I've had the honor of leading extraordinary teams, launching game-changing products, and building marketing systems that deliver true business impact. As I continue to expand my work as a consultant and seek new board opportunities, I'm excited to share more about my background and aspirations. Here is my biography.

I’m excited to share my executive biography, which highlights my journey in revenue operations, GTM strategy, and business transformation. With over 26 years of experience helping high-growth SaaS and tech companies optimize sales processes, streamline operations, and drive revenue growth, I remain passionate about building scalable businesses and fostering operational excellence.

Greg Larsen is a seasoned revenue operations leader and go-to-market strategist with a track record of transforming businesses, optimizing sales infrastructures, and driving exponential growth. As the Founder and President of Catalyst Sales Consulting, he has helped a diverse range of companies—from billion-dollar enterprises to tech startups—build scalable and successful GTM systems. With executive leadership roles at Eltropy, Straker Translations, and Lingotek, Greg has consistently delivered outstanding results, including tripling ARR, unifying global business units, and increasing sales efficiency. His expertise in sales enablement, revenue operations, and strategic planning, combined with his ability to build high-performing teams, has made him a trusted advisor in the B2B technology space.

I’m thrilled to share my professional biography that captures my journey across strategy, product management, and innovation. With 15 years of experience in high-growth environments and a passion for building engaged teams, I’m excited about creating meaningful impact in the businesses and industries I serve.