I've spent my career helping B2B software startups unlock revenue through sales, digital marketing, and strategic partnerships— and I’ve learned a lot along the way. From building marketplace channels to negotiating multi-million-dollar deals, I’ve seen firsthand what it takes to drive predictable, scalable growth. If you’re curious about my journey, my approach, or how I help startups, here is my biography.

Adam Kapel is a seasoned marketing and growth strategist with over three decades of experience in shaping compelling narratives and driving brand differentiation for B2B technology companies. As a former CMO, CGO, and CRO, he has led marketing, sales, and account teams across industry-leading organizations, refining their positioning and accelerating revenue growth. Now, in his semi-retired advisory role at **KAP: Kapel Advisory + Production**, Adam is dedicated to coaching the next generation of marketing and sales leaders while continuing to craft impactful, client-centric stories that set businesses apart. His expertise lies in transforming complex ideas into clear, engaging narratives that resonate with customers, fuel engagement, and drive sustainable success in competitive markets.