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    Tag: Retail Marketing

    Billy Cole: Visionary Creative Director & Brand Strategist

    Billy Cole is a seasoned creative director and brand strategist with over 40 years of experience transforming retail fashion, home décor, and luxury brands through innovative storytelling and marketing. Known for his instinctive approach and strategic vision, Billy has led award-winning campaigns for global brands like Old Navy, Gap, Banana Republic, and White House Black Market, driving significant revenue growth and customer engagement. His expertise spans omni-channel marketing, content creation, and digital transformation, making him a sought-after leader in brand evolution. With a passion for pushing creative boundaries and crafting compelling narratives, Billy continues to shape the future of retail through his consultancy, Billy Cole Creative, and is actively seeking board opportunities to share his knowledge and leadership.

    Alan Brown: Four Decades of Expertise; Elevating Brands Across Industries with Unmatched Marketing and Advertising Excellence.

    I'm excited to share my journey in marketing and advertising, spanning four decades across consumer packaged goods, financial services, retail, insurance, travel, healthcare, and technology sectors. I've had the privilege of helping brands compete and win through exceptional strategies. My commitment to diversity and inclusion has been a driving force throughout my career, and I'm proud of the impact we've made at DNA Seattle and beyond. I'm grateful for the recognition, including being named a Silver Medal Winner by the American Advertising Federation and for my advocacy for LGBTQ+ issues. I look forward to continuing this journey of strategic growth and innovation.

    CPG Package Front Panel Design Tips

    Check out John O'Maley's latest article on the essential elements of effective package front panel design. Learn how to make your product instantly recognizable, the importance of clear and bold text, and the strategic use of branding and color to stand out in a crowded aisle. For personalized advice, reach out to John O'Maley and ensure your product catches the eye of busy shoppers in just 3 seconds from 10 feet away. Read more at http://www.johnomaley.com.