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Tag: Retail Marketing

Nancy Terrell: Senior Marketing Executive Driving Brand Transformation and Revenue Acceleration, Across CPG and D2C Markets

Nancy Terrell is a transformative senior marketing executive known for building iconic brands, accelerating profit growth, and delivering strategic clarity across CPG, D2C, and retail industries. With a career spanning leadership roles at companies like Bissell, Georgia-Pacific, and FinaMill, she has consistently driven performance by aligning brand strategy with consumer insights and business goals. From repositioning household names like Quilted Northern to scaling innovative startups into national retail conversations, Nancy blends creativity, operational excellence, and customer-centric thinking to create breakthrough results. Her leadership is defined by bold vision, measurable impact, and a passion for brands that make a lasting connection.
Executive Biography

Billy Cole: Visionary Creative Director & Brand Strategist

Billy Cole is a seasoned creative director and brand strategist with over 40 years of experience transforming retail fashion, home décor, and luxury brands through innovative storytelling and marketing. Known for his instinctive approach and strategic vision, Billy has led award-winning campaigns for global brands like Old Navy, Gap, Banana Republic, and White House Black Market, driving significant revenue growth and customer engagement. His expertise spans omni-channel marketing, content creation, and digital transformation, making him a sought-after leader in brand evolution. With a passion for pushing creative boundaries and crafting compelling narratives, Billy continues to shape the future of retail through his consultancy, Billy Cole Creative, and is actively seeking board opportunities to share his knowledge and leadership.
Executive Biography

Alan Brown: Four Decades of Expertise; Elevating Brands Across Industries with Unmatched Marketing and Advertising Excellence.

I'm excited to share my journey in marketing and advertising, spanning four decades across consumer packaged goods, financial services, retail, insurance, travel, healthcare, and technology sectors. I've had the privilege of helping brands compete and win through exceptional strategies. My commitment to diversity and inclusion has been a driving force throughout my career, and I'm proud of the impact we've made at DNA Seattle and beyond. I'm grateful for the recognition, including being named a Silver Medal Winner by the American Advertising Federation and for my advocacy for LGBTQ+ issues. I look forward to continuing this journey of strategic growth and innovation.
Executive Biography

CPG Package Front Panel Design Tips

Check out John O'Maley's latest article on the essential elements of effective package front panel design. Learn how to make your product instantly recognizable, the importance of clear and bold text, and the strategic use of branding and color to stand out in a crowded aisle. For personalized advice, reach out to John O'Maley and ensure your product catches the eye of busy shoppers in just 3 seconds from 10 feet away. Read more at http://www.johnomaley.com.
LEADAFI COUNCILS POST

© LEADAFI, Elevating Leadership, one article at a time.

Lead-afi (verb): The act of improving, enhancing, or amplifying the leadership qualities of an individual or group, with the goal of establishing their executive brand and authority in their industry. This could mean coming up with and sharing a clear and compelling vision, building a strong personal brand, and getting known for being a thought leader and expert. Through Leadafi, executives can increase their visibility and influence within their industry, and position themselves as trusted and respected leaders.