Lara Barlow | Vision to Velocity: Aligning Strategy, Structure & Culture to Deliver on What Matters Most

I'm excited to share my professional journey as a technology and marketing executive with over 30 years of experience in cloud security, digital transformation, and go-to-market strategy. My passion for innovation, leadership, and continuous learning has driven success across startups and global enterprises. Here is my biography.

I’m excited to share my executive biography, detailing my journey in B2B marketing, go-to-market strategy, and revenue growth leadership. My passion lies in helping businesses scale through strategic marketing execution, digital transformation, and customer engagement. If you’re looking for insights on driving business growth, optimizing demand generation, or enhancing sales enablement, I’d love to connect!

Excited to share my executive biography, outlining my journey in growth marketing, performance advertising, and strategic leadership. With over a decade of experience scaling businesses from seed to Series A and beyond, I’m passionate about helping companies refine their customer acquisition playbooks and drive ROI-positive growth. Whether it’s through speaking engagements, advisory roles, or hands-on consulting, my goal is to help businesses achieve long-term success in an ever-evolving market.

Christy Behnke is a seasoned marketing executive with a strong track record of driving growth and innovation in B2B SaaS environments. With expertise in crafting and executing impactful go-to-market strategies, Behnke has consistently aligned marketing initiatives with broader business objectives to generate significant revenue growth and market expansion. Her leadership has been instrumental in transforming marketing departments, introducing data-driven approaches, and fostering cross-functional collaboration across sales, finance, product, and customer success teams. Known for her adaptability and strategic vision, Behnke has successfully enhanced brand visibility, elevated market positioning, and increased pipeline performance, establishing herself as a dynamic force in the marketing landscape.

Cyndy Malone is a seasoned attorney with over 40 years of experience, offering a proven track record of success in litigation, regulatory matters, business development, and strategic leadership. Throughout her distinguished career, she has held key roles at AT&T Services, Inc., where she gained extensive expertise in negotiating complex contracts, overseeing litigation teams, and providing strategic guidance across diverse business units. Cyndy’s leadership was especially evident when she served as General Counsel for AT&T Alaska, where she handled a broad range of legal, personnel, and business issues for the company’s Alaska operations. She also has a deep background in regulatory affairs, having worked in AT&T's regulatory office in Austin, Texas, to address key governmental and regulatory challenges. A passionate community advocate, Cyndy has dedicated much of her time to nonprofit organizations and local boards, including serving as the Chair of the Medina County Central Appraisal District Board and as a board member for the United Way of Metropolitan Dallas and Girl Scouts of Northeast Texas. Her approach to leadership is grounded in a logical, rational framework, with a focus on ethical decision-making, effective communication, and long-term strategic planning. Cyndy’s expertise and dedication extend beyond the courtroom, as she seeks to contribute her legal insights and business acumen to the boards of organizations that align with her values of service, leadership, and community improvement.

I’m excited to share my professional journey with you. Over the past 17 years at Microsoft, I’ve had the privilege of leading teams in product marketing and strategic business development across diverse global markets, including the U.S., Brazil, and Latin America. My work has spanned Xbox devices, Surface products, and Windows Store marketing, where I’ve focused on driving innovation and expanding product reach. My goal has always been to enhance customer engagement and deliver impactful solutions. I’m proud of the progress we’ve made and look forward to continuing to shape the future of consumer technology.

I’m thrilled to share my journey as the Founder and Managing Director of Culliton Channel Consulting. With over 30 years in technology and channel management, I’ve had the privilege of bringing innovative tech brands to market and driving their growth. My roles at Microsoft and SYNNEX, along with various consulting projects across North America, have allowed me to leverage my expertise in strategic partnerships, product management, and go-to-market strategies. I’m passionate about shaping the tech industry and am excited to continue making an impact.