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    Tag: Marketing Strategist

    Adam Kapel: A Strategic Architect of B2B Tech Storytelling and Growth

    Adam Kapel is a seasoned marketing and growth strategist with over three decades of experience in shaping compelling narratives and driving brand differentiation for B2B technology companies. As a former CMO, CGO, and CRO, he has led marketing, sales, and account teams across industry-leading organizations, refining their positioning and accelerating revenue growth. Now, in his semi-retired advisory role at **KAP: Kapel Advisory + Production**, Adam is dedicated to coaching the next generation of marketing and sales leaders while continuing to craft impactful, client-centric stories that set businesses apart. His expertise lies in transforming complex ideas into clear, engaging narratives that resonate with customers, fuel engagement, and drive sustainable success in competitive markets.
    Executive Biography

    Morgan McAlenney: Transformative Commerce Leader Driving Digital Innovation and Growth

    Morgan McAlenney is a seasoned executive leader with extensive expertise in e-commerce, digital retail, and shopper marketing, known for delivering transformative results and fostering innovation across diverse industries. With a career spanning leadership roles at AOL, The Integer Group, Salsify, Stackline, and currently as Vice President of Commerce Growth & Business Development at Public Label, McAlenney has consistently demonstrated his ability to drive growth through strategic partnerships, talent development, and forward-thinking digital strategies. His deep knowledge of digital innovation, coupled with a collaborative and results-oriented approach, has earned him recognition as a trusted advisor and strategic partner to some of the world’s leading brands.
    Executive Biography

    Liz Alicea-Velez: Transformational General Manager

    Excited to spotlight Liz Alicea-Velez, a dynamic leader in sales, joint ventures, and strategic growth based in Weston, FL. With a stellar career spanning MoneyGram International, Western Union, and as a strategic consultant, Liz excels in driving breakthrough growth strategies and profitability. Her expertise in business licensing, strategic alliances, and market expansion sets her apart. Liz's leadership and impact extend beyond business, recognized as one of Latin America's Top 25 Businesswomen and a champion for community causes. Connect with Liz to learn how she drives success in global markets.
    Executive Biography

    © LEADAFI, Elevating Leadership, one article at a time.

    Lead-afi (verb): The act of improving, enhancing, or amplifying the leadership qualities of an individual or group, with the goal of establishing their executive brand and authority in their industry. This could mean coming up with and sharing a clear and compelling vision, building a strong personal brand, and getting known for being a thought leader and expert. Through Leadafi, executives can increase their visibility and influence within their industry, and position themselves as trusted and respected leaders.