Tag: Marketing Strategist

Sandy Suminski: Creative Leader, Brand Storyteller, and Integrated Marketing Strategist

Sandy Suminski is a seasoned creative leader and advertising writer with over 35 years of experience shaping brand narratives that connect, inspire, and drive results. Known for her ability to “get to the heart of a brand’s story,” Sandy has worked with some of the world’s most recognized agencies and brands, translating complex strategies into clear, compelling messaging across industries like healthcare, retail, CPG, and hospitality. With a foundation in big-agency thinking and the agility of a long-time freelancer, she excels at bridging creativity with business goals—bringing strategic insight, cross-functional collaboration, and human-centered storytelling to every project she leads.

Mark Jacobsen: Empowering Entrepreneurs to Achieve Sustainable Growth Through Innovation, Insight, and Experience

Mark Jacobsen is a visionary brand and business strategist with over 30 years of experience guiding entrepreneurs and organizations toward sustainable growth. A serial entrepreneur with nine start-ups to his name, he blends practical, real-world insight with deep strategic acumen to help businesses thrive in competitive markets. From founding innovation-driven consultancies to advising some of the world’s most iconic brands—including Starbucks, Amazon, Microsoft, and Costco—Mark’s work is rooted in cultural relevance, human-centered design, and evidence-based strategy. His leadership continues to shape the future of work, brand development, and entrepreneurial success across industries.

Mike Vos: Strategic Marketing and Brand Leadership Expert

Mike Vos is a seasoned marketing strategist and brand leader with a proven track record of driving global marketing initiatives, enhancing brand equity, and delivering measurable business impact. With extensive experience across top consulting and technology firms, he excels in executive communications, content development, and strategic campaign execution. Currently serving as a Consultant and Advisor at NTT DATA, he plays a key role in shaping high-profile marketing assets, including supporting the global CEO and leading major brand initiatives. His previous leadership at EY and Accenture contributed to significant revenue growth, industry recognition, and strategic partnerships. A visionary leader with expertise in creative direction, alliance marketing, and thought leadership, Mike continues to elevate brands and mentor teams through data-driven, high-impact marketing strategies.

Adam Kapel: A Strategic Architect of B2B Tech Storytelling and Growth

Adam Kapel is a seasoned marketing and growth strategist with over three decades of experience in shaping compelling narratives and driving brand differentiation for B2B technology companies. As a former CMO, CGO, and CRO, he has led marketing, sales, and account teams across industry-leading organizations, refining their positioning and accelerating revenue growth. Now, in his semi-retired advisory role at **KAP: Kapel Advisory + Production**, Adam is dedicated to coaching the next generation of marketing and sales leaders while continuing to craft impactful, client-centric stories that set businesses apart. His expertise lies in transforming complex ideas into clear, engaging narratives that resonate with customers, fuel engagement, and drive sustainable success in competitive markets.

Morgan McAlenney: Transformative Commerce Leader Driving Digital Innovation and Growth

Morgan McAlenney is a seasoned executive leader with extensive expertise in e-commerce, digital retail, and shopper marketing, known for delivering transformative results and fostering innovation across diverse industries. With a career spanning leadership roles at AOL, The Integer Group, Salsify, Stackline, and currently as Vice President of Commerce Growth & Business Development at Public Label, McAlenney has consistently demonstrated his ability to drive growth through strategic partnerships, talent development, and forward-thinking digital strategies. His deep knowledge of digital innovation, coupled with a collaborative and results-oriented approach, has earned him recognition as a trusted advisor and strategic partner to some of the world’s leading brands.

Liz Alicea-Velez: Transformational General Manager

Excited to spotlight Liz Alicea-Velez, a dynamic leader in sales, joint ventures, and strategic growth based in Weston, FL. With a stellar career spanning MoneyGram International, Western Union, and as a strategic consultant, Liz excels in driving breakthrough growth strategies and profitability. Her expertise in business licensing, strategic alliances, and market expansion sets her apart. Liz's leadership and impact extend beyond business, recognized as one of Latin America's Top 25 Businesswomen and a champion for community causes. Connect with Liz to learn how she drives success in global markets.