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    Tag: marketing campaigns

    Kate Carroll de Gutes: Visionary Content Strategist and Executive Leader

    Kate Carroll De Gutes is a seasoned content strategist with over two decades of experience in driving high-impact content strategies and digital storytelling for global brands. Currently serving as Vice President of Content Strategy and Editorial at Racepoint Global, she has delivered measurable success, including a 300% increase in agency award wins and significant boosts in client visibility, such as securing 292 feature articles and generating 223 million impressions in just three months. With a strong focus on collaboration and mentorship, Kate has led cross-functional teams to achieve impressive results, including a 92% win rate for new clients and 13% year-over-year revenue growth. Her expertise spans content development, data-driven marketing, and thought leadership campaigns, making her a leading voice in the industry.
    Executive Biography

    Christine Diaz: Visionary Marketing Executive with Expertise in Omnichannel Strategy and Customer Engagement

    Christine Diaz is a visionary marketing executive with nearly 20 years of experience driving transformative results in omnichannel strategy, customer retention, and loyalty programs. Renowned for her ability to combine data-driven insights with innovative strategies, she has successfully led marketing initiatives across leading brands like Bartesian and Crate & Barrel, delivering measurable growth in customer lifetime value and revenue. Christine's expertise in CRM, performance marketing, and enterprise project management, coupled with her leadership and communication skills, makes her a dynamic force in building impactful marketing solutions.
    Executive Biography

    Clarissa Manansala: Accomplished Executive in Financial Product Strategy and Development

    Excited to share the professional journey of Clarissa Manansala, a seasoned executive with over 20 years of experience in financial product strategy, development, and distribution. As the Head of Product Growth & Operations at Do Good Points, Clarissa continues to drive revenue growth and enhance market positioning through her strategic planning and business development expertise. Her impressive career spans key roles at MyVest, Charles Schwab, and BlackRock, showcasing her adept leadership and innovative thinking. Clarissa's dedication to excellence and strong communication skills make her a standout leader in the financial services industry. #Leadership #FinancialServices #StrategicPlanning #Innovation #ProfessionalGrowth
    Executive Biography

    © LEADAFI, Elevating Leadership, one article at a time.

    Lead-afi (verb): The act of improving, enhancing, or amplifying the leadership qualities of an individual or group, with the goal of establishing their executive brand and authority in their industry. This could mean coming up with and sharing a clear and compelling vision, building a strong personal brand, and getting known for being a thought leader and expert. Through Leadafi, executives can increase their visibility and influence within their industry, and position themselves as trusted and respected leaders.