Shanna Weber is a dynamic executive coach, leadership strategist, and financial services expert with a proven ability to transform teams, drive strategic growth, and cultivate high-performance cultures. As the Founder and CEO of Prima Consulting, she empowers leaders to elevate their impact through executive coaching, leadership development programs, and culture-building initiatives. With over 23 years of experience in financial services, including leadership roles at Charles Schwab and Janus Henderson Investors, Shanna has led large-scale business transformations, spearheaded diversity and inclusion initiatives, and developed enterprise-wide strategies that drive measurable success. A sought-after speaker and mentor, she is dedicated to helping professionals unlock their leadership potential and create workplaces where employees thrive.

tories shape how people understand and navigate the world, and in business and leadership, they are essential tools for building trust, credibility, and influence. A well-crafted personal narrative aligns your identity, values, and capabilities—helping others recognize your unique value and advocate for you when opportunities arise. Yet, many executives hesitate to shape their own stories, fearing self-promotion or feeling overwhelmed by the process. Without a clear narrative, others may struggle to articulate your strengths, making it harder to secure key opportunities like board seats or leadership roles. By defining your story with authenticity and strategic intent, you give your network the tools to refer and support you with confidence. Your story isn’t just about your past—it’s a vision for your future, positioning you as a leader with purpose, expertise, and impact.

Executive coaching serves as a powerful catalyst for organizational growth by transforming leaders and driving better business outcomes. By leveraging advancements in applied neuroscience, coaching goes beyond traditional strategies to identify and address the key change-readiness skills that hold leaders back. This process rewires the brain to unlock essential competencies, enhancing both professional effectiveness and personal fulfillment. For example, a global supply chain leader struggling with executive presence can, through data-driven coaching, develop the gravitas needed to lead with confidence and influence. The result is not only improved individual performance but also stronger team dynamics and organizational success.