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    Tag: content development

    Kate Carroll de Gutes: Visionary Content Strategist and Executive Leader

    Kate Carroll De Gutes is a seasoned content strategist with over two decades of experience in driving high-impact content strategies and digital storytelling for global brands. Currently serving as Vice President of Content Strategy and Editorial at Racepoint Global, she has delivered measurable success, including a 300% increase in agency award wins and significant boosts in client visibility, such as securing 292 feature articles and generating 223 million impressions in just three months. With a strong focus on collaboration and mentorship, Kate has led cross-functional teams to achieve impressive results, including a 92% win rate for new clients and 13% year-over-year revenue growth. Her expertise spans content development, data-driven marketing, and thought leadership campaigns, making her a leading voice in the industry.
    Executive Biography

    Brandon “BC Babbles” Cassiano: Content Development & Marketing Specialist

    Brandon Cassiano is a creative force in content development and digital marketing, known for helping startups and growing companies transform their brand presence through innovative strategies. As the founder of Cassiano Creative, LLC, Brandon specializes in amplifying brand messaging, driving engagement, and delivering measurable results. His expertise spans content creation, campaign development, and performance analytics, where he has consistently elevated client engagement by over 900% in just a few months. With a passion for visual storytelling and strategic communication, Brandon brings both creativity and data-driven insight to every project, making him a trusted partner for businesses looking to thrive in today’s competitive digital landscape.
    Executive Biography

    Amy E. Boren: Empowering businesses through insightful market research and strategic innovation.

    Amy E. Boren is a seasoned marketing research professional with over two decades of experience in both qualitative and quantitative market research. As the...
    Executive Biography

    Jeffrey Scheiman: Empowering Brands with Media-Minded Marketing and Communications Expertise.

    I'm thrilled to share my journey as a media-minded marketing and communications expert. With over 40 years in the industry, I've had the privilege of driving growth for brands across diverse sectors. From founding SOS Media Group to leading Kensington Hill Media, my expertise in strategic marketing, digital strategy, and creative leadership has empowered numerous businesses to achieve their goals. I'm passionate about leveraging my experience and innovative approach to transform marketing strategies and elevate brands. Discover more about my journey and achievements in my latest executive biography.
    Executive Biography

    © LEADAFI, Elevating Leadership, one article at a time.

    Lead-afi (verb): The act of improving, enhancing, or amplifying the leadership qualities of an individual or group, with the goal of establishing their executive brand and authority in their industry. This could mean coming up with and sharing a clear and compelling vision, building a strong personal brand, and getting known for being a thought leader and expert. Through Leadafi, executives can increase their visibility and influence within their industry, and position themselves as trusted and respected leaders.