Peter Hassen is a transformative marketing and branding executive with over 20 years of experience driving growth and innovation across sports, entertainment, and media. Known for his ability to craft impactful strategies that fuse creativity with measurable results, he has revitalized iconic brands, cultivated high-value partnerships, and created dynamic fan engagement platforms. From leading the Chicago Blackhawks’ historic turnaround to pioneering NIL education initiatives with NILENT Enterprise Solutions, Hassen has consistently delivered game-changing results. A forward-thinking leader, he combines deep industry knowledge, strategic vision, and exceptional communication skills to inspire teams, captivate audiences, and deliver sustained success for organizations and communities.

As a creative professional with 30 years of experience, I’ve had the privilege of leading transformative campaigns for some of the world’s biggest brands while staying true to my passion for purposeful storytelling. Here is my biography.

I am excited to share my professional journey, spanning over 30 years in marketing, public relations, and community leadership across various industries. My expertise includes strategic branding, event management, and problem-solving, combined with a deep commitment to serving communities. Here is my biography.