Tag: Brand Strategist

Nigel Carr | Executive Brand Strategist | Chief Strategy Officer | Advisory Board Leader

Nigel Carr is an internationally recognized brand strategist whose career has spanned over four decades, shaping the success of iconic brands and high-growth startups alike. Known for his rare ability to distill complex insights into clear, emotionally resonant strategies, Nigel has helped companies across industries—from Glenfiddich and Citibank to Snapple and Nest—build brand equity and cultural relevance. Whether leading planning departments at world-class agencies or advising visionary founders from garage startups to billion-dollar exits, Nigel brings an unmatched blend of creativity, analytical rigor, and strategic clarity to every challenge he tackles. His work is rooted in a simple belief: that great brands don’t just sell—they connect, inspire, and lead meaningful conversations.

Mark Jacobsen: Empowering Entrepreneurs to Achieve Sustainable Growth Through Innovation, Insight, and Experience

Mark Jacobsen is a visionary brand and business strategist with over 30 years of experience guiding entrepreneurs and organizations toward sustainable growth. A serial entrepreneur with nine start-ups to his name, he blends practical, real-world insight with deep strategic acumen to help businesses thrive in competitive markets. From founding innovation-driven consultancies to advising some of the world’s most iconic brands—including Starbucks, Amazon, Microsoft, and Costco—Mark’s work is rooted in cultural relevance, human-centered design, and evidence-based strategy. His leadership continues to shape the future of work, brand development, and entrepreneurial success across industries.

Spencer Kaplan: Transformative Brand Strategist and Communications Leader

Spencer Kaplan is a visionary brand strategist and communications leader with a proven track record of guiding organizations through pivotal transformations across a wide range of industries. From spearheading PwC’s comprehensive tax practice rebrand to launching the groundbreaking Hologic Global Women’s Health Index, Spencer combines strategic insight, creative direction, and operational leadership to drive measurable impact. His ability to craft compelling narratives and lead cross-functional teams has elevated global brands, fostered stakeholder engagement, and delivered outcomes that align with both business goals and human-centered values.

Joice Wirkus | Transformational Marketing Executive | Strategic Growth Leader | Brand and Customer Experience Expert

Joice Wirkus is a seasoned marketing executive known for driving transformative growth across leading retail and nonprofit organizations. With more than 20 years of experience, she brings a unique blend of strategic insight, data-driven decision-making, and creative leadership to every role. From leading national brand campaigns and launching loyalty platforms to optimizing digital performance and building inclusive teams, Joice’s work has consistently delivered measurable results. Currently Vice President of Marketing & Communications at Goodwill of Central & Northern Arizona, she continues to shape impactful strategies that elevate mission-driven work and strengthen community engagement.

Ava Bakhtiar: Dynamic Real Estate Broker and Strategic Business Consultant

Ava Bakhtiar is a dynamic real estate broker and seasoned business consultant with a proven track record in strategic growth, brand development, and operational efficiency. With experience spanning real estate, marketing, and business development, she has worked with high-profile brands to drive engagement, optimize processes, and increase profitability. Her expertise in fundraising, software efficiency, and regulatory compliance has made her a trusted advisor in multiple industries. Armed with a strong background in media and communications, she seamlessly blends analytical insight with creative strategy to deliver innovative solutions. Known for her professionalism, results-driven approach, and ability to build lasting relationships, Ava continues to make a significant impact in both real estate and business consulting.

Billy Cole: Visionary Creative Director & Brand Strategist

Billy Cole is a seasoned creative director and brand strategist with over 40 years of experience transforming retail fashion, home décor, and luxury brands through innovative storytelling and marketing. Known for his instinctive approach and strategic vision, Billy has led award-winning campaigns for global brands like Old Navy, Gap, Banana Republic, and White House Black Market, driving significant revenue growth and customer engagement. His expertise spans omni-channel marketing, content creation, and digital transformation, making him a sought-after leader in brand evolution. With a passion for pushing creative boundaries and crafting compelling narratives, Billy continues to shape the future of retail through his consultancy, Billy Cole Creative, and is actively seeking board opportunities to share his knowledge and leadership.