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    Tag: brand management

    Rajeev Batra: A Distinguished Thought Leader in Brand Management and Consumer Marketing.

    Rajeev Batra is a distinguished scholar, author, and thought leader in global branding, advertising management, and consumer psychology. Currently the S.S. Kresge Professor of Marketing at the Ross School of Business, University of Michigan, he has authored or co-edited eight books, including the award-winning The New Emerging Market Multinationals (2012), and published over 80 influential academic papers. His research on brand love, brand coolness, and global brand positioning has shaped marketing strategies worldwide. With prior faculty positions at Columbia Business School and visiting appointments at top global institutions, Batra has been recognized with numerous honors, including being named a Fellow of the Society for Consumer Psychology and multiple nominations for the “Best MBA Teacher” Award. He is a sought-after keynote speaker and consultant, advising leading multinational corporations on brand strategy and advertising effectiveness. A Stanford Ph.D. graduate, his work continues to define the evolving landscape of global marketing and consumer engagement.
    Executive Biography

    Beverly Flores: Onwards and Upwards; Empowering Individuals and Organizations to Realize Their Full Potential.

    I’m excited to share a glimpse into my professional journey and passion for strategic growth and leadership. Through my career, I’ve had the privilege to transform environments, foster courageous leadership, and empower others. Here is my biography.
    Executive Biography

    Randy Wire: Accomplished eCommerce Executive and Marketing Strategist

    Randy Wire is an accomplished eCommerce executive with over 15 years of experience in brand management and digital marketing. Currently serving as Vice President of eCommerce at P&P Imports LLC, he has been instrumental in launching multiple online platforms and forging strategic partnerships with major retailers, including Walmart and Target. Randy’s extensive expertise in project management and operational excellence allows him to drive significant revenue growth while fostering collaboration across cross-functional teams. A graduate of The Ohio State University with a Bachelor of Science in Marketing, he combines his strong professional integrity with a passion for innovation, making him a standout leader in the eCommerce sector.
    Executive Biography

    Ashley McGill: Running Toward the Challenge, Shaping the Future; Embracing Fear, Leading with Vision.

    I’m excited to share my professional biography with you all! From my beginnings in film direction to leading strategic marketing initiatives, my journey has been a blend of creative exploration and business strategy. My experience has equipped me with a unique perspective on transforming brands and driving innovation.
    Executive Biography

    Phil Beachey: Driven by Hard Work and Determination, Crafting Success One Innovation at a Time.

    Phil Beachey, a seasoned healthcare leader turned entrepreneur in the hemp industry. With 20+ years in nursing and pioneering roles at Cardinal Labs and Axis Mundi Hemp, I'm passionate about quality health solutions and sustainable agriculture. Let's connect and explore opportunities in health, wellness, and innovation!
    Executive Biography

    © LEADAFI, Elevating Leadership, one article at a time.

    Lead-afi (verb): The act of improving, enhancing, or amplifying the leadership qualities of an individual or group, with the goal of establishing their executive brand and authority in their industry. This could mean coming up with and sharing a clear and compelling vision, building a strong personal brand, and getting known for being a thought leader and expert. Through Leadafi, executives can increase their visibility and influence within their industry, and position themselves as trusted and respected leaders.