Tag: Brand Development

Greg Carson: Crafting Simple Ideas that Spark Extraordinary Results

I am excited to share my professional biography, which reflects over three decades of experience in advertising, marketing, and hospitality. From my early years as a copywriter to my current role as President & COO of 62ΛBOVE, my career has been defined by creativity, strategy, and a passion for storytelling that connects people to brands.

Gene Wilson: From Turnaround to Triumph; Leading with Purpose and Precision

I am excited to share my professional biography, which reflects more than forty-five years of experience in building brands, leading turnarounds, and driving international growth. My career has given me the privilege to lead transformative initiatives, mentor talented teams, and help organizations achieve sustained success.

Marcia (Marci) Sullivan: Transforming Brands into Lasting Legacies

I’m grateful for the colleagues, mentors, and teams who have shaped my journey across higher education, nonprofits, and corporate affairs. From leading rebranding and reputation efforts to navigating crisis communications and stakeholder engagement, I’ve been fortunate to help organizations grow with clarity and purpose. If you’re curious about my background and what I’m focused on next, I’d be honored if you gave this a read. Here is my biography.

Rowland Cox: Guiding Entertainment with Vision, Purpose, and Play

After decades in gaming and entertainment—building communities, publishing legendary titles, and collaborating with some of the most visionary creators in the industry—I've taken a moment to reflect on the journey so far. I'm excited to share my executive biography, which highlights the projects, partnerships, and values that have shaped my career. Here is my biography.

Paul Wegert: Transforming Hospitality into Lasting Landmarks

Over the past 40 years, I have had the privilege of leading and transforming some of the most unique properties in the hospitality industry. From boutique hotels to large-scale resorts, my focus has always been on creating memorable guest experiences, building high-performance teams, and delivering exceptional value to stakeholders. I’m proud to share my professional journey, the lessons I’ve learned, and the passion that drives my work. Here is my biography.

Christa Bianchi: Strategic Design Advisor for Growth, Alignment, and Transformation

I'm excited to share my updated executive biography, which reflects my journey across three decades of creative strategy, brand development, and digital innovation. From launching C&C Branding to exploring the intersections of AI and culture through the Form Wave Collective, I’ve always believed in the power of clarity, curiosity, and collaboration.

Robin Wethli: From Vision to Velocity; Building Brands, Empowering Teams, and Leading with Purpose

I’m excited to share a deeper look at my journey—where I’ve been, what I’ve built, and the values that guide my work in the world of consumer packaged goods. From leading sales teams to helping emerging brands become retail-ready, I’ve always believed in the power of strategy, people, and purpose coming together. Here is my biography.

Derek Koenig: Fueling Growth through Vision, Creativity, and Relentless Innovation

After an incredible journey leading brand strategy, creative innovation, and global marketing across APAC, EMEA, and the Americas, I’ve taken a moment to reflect and compile a full executive biography. From launching the EPIC Pass at Vail Resorts, to building The North Face’s billion-dollar APAC business, to reinventing the in-house creative model at Discovery—I’ve had the privilege of working with extraordinary teams to do meaningful, impactful work. Here is my biography.

Nigel Carr | Executive Brand Strategist | Chief Strategy Officer | Advisory Board Leader

Nigel Carr is an internationally recognized brand strategist whose career has spanned over four decades, shaping the success of iconic brands and high-growth startups alike. Known for his rare ability to distill complex insights into clear, emotionally resonant strategies, Nigel has helped companies across industries—from Glenfiddich and Citibank to Snapple and Nest—build brand equity and cultural relevance. Whether leading planning departments at world-class agencies or advising visionary founders from garage startups to billion-dollar exits, Nigel brings an unmatched blend of creativity, analytical rigor, and strategic clarity to every challenge he tackles. His work is rooted in a simple belief: that great brands don’t just sell—they connect, inspire, and lead meaningful conversations.

Greg Butz: Building Growth Through Innovation, Vision, and Leadership

After a long and fulfilling journey leading innovation and growth across the technology and consumer sectors, I’m excited to share a detailed biography that reflects my professional path and passion for building meaningful business impact. From launching wireless ventures to reshaping brand narratives and growing billion-dollar portfolios, it's been a rewarding experience. Here is my biography.

Bridget Lamont: Driving Brand Growth and Sales Innovation Across the Wine, Spirits, and Hospitality Industries

Bridget Lamont is a dynamic sales and trade marketing executive with nearly two decades of experience driving growth and brand excellence in the wine, spirits, and retail industries. With a unique blend of strategic insight and operational know-how, she has successfully led national marketing campaigns, built new business territories from the ground up, and collaborated with top-tier partners across North America and Europe. Known for her hands-on leadership and results-oriented mindset, Bridget thrives in fast-paced environments where creativity, data, and execution come together to shape impactful consumer experiences.

Paul Baribault: Transformational Executive Driving Enterprise Growth and Innovation, Entertainment Impact, and Global Conservation

I’m a mission-driven executive passionate about transforming organizations through purpose, innovation, and storytelling. Over the past two decades, I’ve had the privilege of leading global conservation efforts as President & CEO of the San Diego Zoo Wildlife Alliance and driving award-winning brand campaigns at The Walt Disney Studios. Whether building teams, securing international partnerships, or launching major initiatives, I’m inspired by the power of strategy and communication to create lasting impact.

Jimmy Verrett: Transformational Marketing Leader & Creative Strategist Driving Growth Across CPG, Automotive, and Tech Sectors

Jimmy Verrett is a veteran marketing executive and creative strategist with a proven track record of leading transformational brand experiences across the CPG, automotive, beverage, and tech industries. Known for his visionary leadership and hands-on approach, Jimmy combines decades of agency and nonprofit experience with a passion for purposeful storytelling, strategic growth, and organizational excellence. His career reflects a deep commitment to innovation, team empowerment, and impactful communication—all of which position him as a valuable contributor to companies seeking fresh insight at the board level.

Lisa C. Poole: Championing Strategic Growth, People, and Purpose

After decades of experience across the construction, real estate, and insurance sectors, I’ve been fortunate to work with some of the most talented professionals and innovative companies in the industry. From founding my own advisory firm to serving on several boards and mentoring future leaders, every step of the journey has been fueled by curiosity, collaboration, and a passion for helping businesses grow. Here is my biography.

Sandy Suminski: Creative Leader, Brand Storyteller, and Integrated Marketing Strategist

Sandy Suminski is a seasoned creative leader and advertising writer with over 35 years of experience shaping brand narratives that connect, inspire, and drive results. Known for her ability to “get to the heart of a brand’s story,” Sandy has worked with some of the world’s most recognized agencies and brands, translating complex strategies into clear, compelling messaging across industries like healthcare, retail, CPG, and hospitality. With a foundation in big-agency thinking and the agility of a long-time freelancer, she excels at bridging creativity with business goals—bringing strategic insight, cross-functional collaboration, and human-centered storytelling to every project she leads.

Mark Jacobsen: Empowering Entrepreneurs to Achieve Sustainable Growth Through Innovation, Insight, and Experience

Mark Jacobsen is a visionary brand and business strategist with over 30 years of experience guiding entrepreneurs and organizations toward sustainable growth. A serial entrepreneur with nine start-ups to his name, he blends practical, real-world insight with deep strategic acumen to help businesses thrive in competitive markets. From founding innovation-driven consultancies to advising some of the world’s most iconic brands—including Starbucks, Amazon, Microsoft, and Costco—Mark’s work is rooted in cultural relevance, human-centered design, and evidence-based strategy. His leadership continues to shape the future of work, brand development, and entrepreneurial success across industries.