Lisa Peters is a transformational enterprise leader whose career has been defined by her ability to scale businesses, architect global strategy, and inspire followership through emotionally intelligent, people-first leadership. Over the course of more than twenty-five years, she has earned a reputation as a trusted C-suite advisor and growth catalyst, blending deep expertise in merchandising, operations, product creation, and general management. Whether navigating the complexities of a Fortune 100 environment or building new businesses from the ground up, she brings a rare combination of strategic clarity, commercial discipline, and inspirational leadership that consistently drives organizations toward exceptional results.
Her journey began in the fast-paced world of retail, where she developed a keen sense of consumer behavior, market trends, and product performance. Early leadership roles at Flip Flop Shops, Karen Kane, and FrontRunners/New Balance provided her with hands-on experience in buying, store management, marketplace dynamics, and P&L responsibility. These formative years within entrepreneurial, test-and-learn environments built the foundation for Lisa’s business acumen and sharpened her instinct for identifying untapped opportunities—skills that would become central to her impact as she moved into global leadership.
Lisa’s career took a monumental leap forward when she joined Nike, Inc., where she would spend nearly fifteen years building, transforming, and scaling some of the company’s most strategically important divisions. Her early roles in North America Direct-to-Consumer and category sales allowed her to unify product assortments, simplify consumer experiences, and drive consistent double-digit growth. Her disciplined approach, paired with her natural ability to galvanize teams, quickly positioned her as a high-potential leader entrusted with increasingly complex and high-stakes responsibilities.
As she transitioned into global merchandising leadership, Lisa became known for driving long-term brand success by developing connected, franchise-led product strategies that aligned consumer insights with commercial outcomes. She successfully led the Women’s Nike Sportswear Footwear business from $300M to $1.1B in just eighteen months, pioneering collaboration models that would shape best practices across Nike’s global operations for years to come. Her impact deepened when she was selected to relaunch the iconic Air Force 1 franchise for its 35th anniversary, more than doubling the size of the global men’s business and solidifying its cultural relevance for a new generation of consumers.
Lisa’s success in global merchandising laid the groundwork for her next transformative chapter: launching and scaling Jordan Brand’s Women’s and Kids’ businesses. As the first leader ever tapped to build these divisions, she demonstrated exceptional entrepreneurial agility, designing the merchandising blueprint, franchise architecture, and go-to-market approach that would turn nascent concepts into billion-dollar business engines. Under her leadership, the Jordan Women’s business grew from zero to $500M in under two years, ultimately contributing more than $1B in growth within its first five years. Her ability to blend cultural insight, product vision, and operational excellence made her a catalyst for change within a traditionally male-dominated brand.
Her trajectory continued as she assumed the role of Vice President and Global General Manager of Jordan Kids. In this enterprise-critical position, she oversaw a global team of more than 200 employees and guided the business from $800M to $2.5B in revenue—$3B including the licensee partner—in just three years. She led the strategic shift from a North America–dominant business to a truly global operation, reducing dependency on one market and driving accelerated expansion in China and Europe. Through her leadership, Kids became a central pillar of Jordan Brand’s long-range strategy and a major driver of its broader revenue growth.
Lisa’s most recent executive role at Nike showcased the full breadth of her strategic and operational influence. As Global Vice President of Merchandising and Operations for the $8B Jordan Brand, she was handpicked during a critical organizational reset to rebuild and redesign the entire global merchandising and operations ecosystem. She created scalable frameworks, streamlined go-to-market processes, and united previously siloed teams under a cohesive vision that improved speed, clarity, and cross-functional execution. Her ability to integrate merchandising, planning, finance, and product strategy strengthened financial performance and enabled a nine-month rolling forecast model that increased operational stability across global regions.
Throughout her career, Lisa has been known not only for her strategic capabilities but also for her authentic, values-driven leadership. She leads with a deep sense of integrity, humility, and purpose, fostering trust and empowering teams to bring their full selves to the work. Her passion for developing emerging leaders has shaped countless careers, and her coaching certifications reflect her lifelong commitment to personal and professional growth. With extensive experience in China, Europe, and other key global markets, she brings a nuanced understanding of cultural, operational, and consumer dynamics that uniquely positions her to support organizations seeking global expansion or transformation.
At the heart of Lisa’s leadership philosophy is the belief that meaningful progress happens when diverse perspectives are invited, valued, and activated. She is energized by environments that embrace bold possibilities, challenge conventions, and encourage innovation. Whether navigating billion-dollar growth initiatives or stepping into executive roles requiring immediate stabilization, Lisa brings a steady balance of resilience, clarity, and optimism that makes her both a formidable strategist and an inspiring leader.
Today, Lisa continues to serve as a catalyst for transformation—advising organizations, mentoring leaders, and helping businesses unlock their next stage of growth. Driven by curiosity, authenticity, and a profound commitment to impact, she stands as a model of modern executive leadership: strategic, people-centered, adaptable, and unafraid to lead through complexity. With her combination of global expertise, operational mastery, and human-centric leadership, Lisa is exceptionally prepared to contribute meaningfully to advisory boards, executive teams, and organizations undergoing major inflection points.
Character:
Lisa exemplifies strength of character through her integrity, humility, and unwavering commitment to doing what is right for her teams and organizations. She consistently leads with authenticity, creating environments where trust and psychological safety enable high performance. Her values-centered approach grounds her decisions, ensuring she balances purpose with results.
Knowledge:
She brings decades of global experience rooted in deep commercial understanding, operational insight, and consumer behavior expertise. Her ability to interpret complex market signals and translate them into strategic priorities reflects a mastery of both analytical and intuitive thinking. She continually expands her knowledge through coaching, leadership development, and lifelong learning.
Strategic:
Lisa is a visionary strategist who excels at transforming ambiguity into clear, actionable pathways for growth. She anticipates long-term implications, aligning organizational structures, product strategies, and financial plans to unlock enterprise value. Her proven record of scaling multi-billion-dollar businesses demonstrates her ability to deliver both short-term wins and sustained, strategic outcomes.
Communication:
A compelling communicator known for distilling complexity into clarity and inspiring teams through transparent, relatable dialogue. Her communication style is rooted in empathy and connection, enabling her to unite cross-functional partners around shared goals. Whether speaking to global teams or executive stakeholders, she articulates vision with purpose, confidence, and authenticity.
