Greg Larsen is a seasoned revenue operations leader and go-to-market strategist with a track record of transforming businesses, optimizing sales infrastructures, and driving exponential growth. As the Founder and President of Catalyst Sales Consulting, he has helped a diverse range of companies—from billion-dollar enterprises to tech startups—build scalable and successful GTM systems. With executive leadership roles at Eltropy, Straker Translations, and Lingotek, Greg has consistently delivered outstanding results, including tripling ARR, unifying global business units, and increasing sales efficiency. His expertise in sales enablement, revenue operations, and strategic planning, combined with his ability to build high-performing teams, has made him a trusted advisor in the B2B technology space.

Kristin Parran is an entrepreneurial-minded communications strategist with a proven track record of developing and executing impactful strategies that enhance brand positioning and align with organizational goals. Known for her intellectual curiosity and ability to navigate complex environments, Kristin delivers innovative solutions that drive measurable success. Her expertise in strategic communications spans diverse sectors, including healthcare and technology, where she helps organizations overcome challenges, seize opportunities, and establish lasting brand equity. With a unique blend of creativity, business acumen, and leadership, she consistently empowers clients to achieve their vision and excel in competitive markets.