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    Tag: B2B Sales

    Harnessing the Power of Content Marketing in the Digital Age

    In today’s digital age, B2B content marketing has evolved into a vital growth engine, seamlessly bridging the gap between marketing and sales. It’s no longer confined to building awareness; instead, it drives demand generation, nurtures leads, and equips sales teams with actionable resources to close deals. By aligning content with brand messaging, leveraging data-driven insights, and tailoring assets to buyer priorities, businesses can deliver targeted, value-rich content that resonates with decision-makers across the buyer journey. With the right strategy, content marketing becomes more than just storytelling—it’s a measurable driver of pipeline success and a cornerstone of business growth.

    Gord Smith: Driving Growth Through Sales, Strategy and Leadership; “Learn Something New, Have Fun, Make Money.”

    I’m excited to share my executive biography, highlighting my journey in sales, marketing, and business strategy over the past 30 years. From mentoring teams and scaling businesses to coaching executives and transforming sales performance, my passion lies in unlocking potential and driving success. If you're interested in sales growth, leadership development, or board service, let’s connect.

    Bernie Borges: Visionary Marketing Leader Driving Digital Transformation and Growth

    Bernie Borges is a results-driven marketing leader with deep expertise in modern digital strategies, leveraging innovative technologies to drive awareness, lead generation, and sales enablement. As Chief Marketing Officer at Vengreso, Bernie has built a high-performing marketing team from the ground up, delivering multimillion-dollar pipeline contributions through strategic content initiatives, webinars, and AI-driven lead conversions. A recognized authority in the marketing industry, Bernie combines his analytical mindset and leadership skills to align sales and marketing efforts for measurable growth. Known for his compassionate leadership, dynamic communication style, and ability to inspire, Bernie has cemented his reputation as a trusted advisor, speaker, and content marketing pioneer.

    Dan DeValk: Driving Growth, Inspiring Teams, and Creating Lasting Success Through Strategic Leadership.

    I’m excited to share a bit about my professional journey and the experiences that have shaped my career in sales, marketing, and business development. With over 35 years in the packaging, distribution, and CPG industries, I’ve had the opportunity to lead transformative projects, launch new products, and build successful teams that drive growth and create value. From launching the Bilt Tuf brand at Reynolds Consumer Products to my current role at ProAmpac, I’ve always focused on innovation, fostering strong relationships, and leading with integrity. My career has taken me through exciting challenges across global markets, and I’m looking forward to continuing to build on these experiences to make a lasting impact. If you'd like to connect, discuss collaboration, or share ideas on growth strategies, I’d be happy to chat!