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Tag: AI Marketing

Jeff Barela: Entrepreneurial Marketing Technology Executive and Strategic Advisor

Jeff Barela is a seasoned entrepreneurial leader with over 25 years of experience in database marketing, CRM, and SaaS, known for his ability to build, scale, and successfully exit a profitable marketing technology company. With deep expertise in strategic planning, finance, operations, legal, and sales, he takes a pragmatic, results-oriented approach to business growth and innovation. His leadership in AI-driven marketing technology, agile software development, and stakeholder engagement has positioned him as a trusted advisor in the industry. Currently, Jeff is seeking strategic advisory or part-time consulting opportunities where he can leverage his extensive experience to drive impactful results in the marketing technology sector.

Kirk Crenshaw – Strategic Marketing and Growth Leader

Kirk Crenshaw is a seasoned marketing executive, entrepreneur, and growth strategist with a proven track record of driving high-impact demand generation, digital marketing, and go-to-market strategies across enterprise software, cloud technology, and direct-to-consumer industries. Currently serving as the head of growth at Griptape, he specializes in scaling emerging technologies and optimizing marketing operations to maximize revenue and brand awareness. With extensive experience in leadership roles at Traackr, AWS, Appirio, and Sip Tequila, Crenshaw has successfully built and led marketing organizations that have propelled companies from startup to market dominance. A recognized expert in account-based marketing, search marketing, and marketing automation, he is also an active advisor and investor, helping companies refine their strategic direction and accelerate growth. His ability to combine creativity with data-driven decision-making has made him a transformative force in the digital marketing space.