John Colvin is a senior executive with over 33 years of experience driving strategic growth in the technology and telecommunications industries. He currently serves as chief executive officer and partner at Synergy Marketing AI, where he leads AI-powered marketing strategies to help SaaS and tech companies across the Americas build brand equity, increase customer engagement, and achieve measurable results through personalized, data-driven campaigns.
John’s career spans leadership roles in national sales, global partner marketing, digital transformation, and brand strategy. He began in the 1980s with Siemens Rolm and NEC, where he rose to vice president and general manager, overseeing sales, operations, finance, and HR across large regional markets. At Shared Technologies, he launched a national Consultant Liaison Program and revamped sales support systems to drive organic growth.
As vice president of global marketing at Arrow Electronics, John unified branding efforts and improved communications across international business units, delivering strong ROI on global campaigns. At Avaya, where he spent over a decade, John held key leadership positions including regional marketing director, global marketing director for strategic partners, and head of global performance marketing. His initiatives modernized Avaya’s partner programs and performance analytics on a global scale.
John’s leadership is defined by a rare ability to bridge innovation with execution. He consistently translates strategic vision into practical, scalable marketing and sales solutions that align with evolving market demands. His collaborative approach empowers teams, strengthens cross-functional alignment, and builds lasting value for both customers and stakeholders.
His core expertise includes M&A integration, channel strategy, CRM deployment, product portfolio management, market segmentation, and new business development. He is especially recognized for his leadership in unified communications, SaaS, enterprise software, and global go-to-market strategy.
John holds a bachelor of arts in history and economics from McPherson College. Fluent in English with conversational Spanish, he brings an international perspective to every initiative. Beyond his professional life, John values travel, family, the outdoors, and collaborative leadership. He is a member of the Channel Marketing Association, has participated in public speaking engagements, and currently serves on a church board.
Now actively seeking board roles, John aims to contribute his strategic insight, operational expertise, and forward-thinking mindset to organizations looking to scale, innovate, and lead in today’s competitive market.
Character: John Colvin is a principled and collaborative leader who values integrity, teamwork, and long-term impact.
Knowledge: With over three decades of experience, John possesses deep expertise in sales, marketing, AI integration, and global go-to-market strategy.
Strategic: He has a proven ability to develop and execute data-driven strategies that align with organizational goals and drive measurable growth.
Communication: John is an articulate communicator and public speaker who effectively engages stakeholders across all levels, from boardrooms to global teams.
