Unlocking the Power of Creative Thinking in the Boardroom

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    Companies are always looking for new ways to stay ahead of the competition in today’s business world, which is very competitive. One way to achieve this is through creative thinking in the boardroom. Unlocking the power of creative thinking can help companies come up with new ideas, products, and services that can give them an edge in the marketplace.

    Here are some ways to unlock the power of creative thinking in the boardroom:

    Encourage Diverse Perspectives:

    When you bring people with different backgrounds, experiences, and perspectives together, it creates a breeding ground for creative thinking. Encourage team members to share their ideas freely without fear of criticism or rejection.

    Embrace Failure:

    Many companies view failure as a negative outcome, but it can actually be an opportunity for growth and learning. Encourage your team to take risks and try new things. If they fail, help them to analyze what went wrong and how they can improve in the future.

    Encourage a Creative Culture:

    Creativity should be part of the company’s culture, not just something that happens once in a while during a brainstorming session. Encourage team members to think creatively and reward innovative thinking. Make sure that your company’s processes and policies support creativity, rather than stifle it.

    Use Creative Thinking Techniques:

    There are many techniques that can be used to stimulate creative thinking, such as brainstorming, mind mapping, and SCAMPER (Substitute, Combine, Adapt, Modify, Put to Another Use, Eliminate, Rearrange). These techniques can be used to help teams generate new ideas and solutions.

    Creative thinking techniques are tools and methods that are used to stimulate and enhance the brainstorming and ideation processes. These techniques help teams to generate new ideas, identify problems, and find innovative solutions. Here are some common creative thinking techniques that can be used in the boardroom:

    1. Brainstorming: This is a well-known technique that involves generating as many ideas as possible in a short amount of time. It can be done individually or as a group, and it can be facilitated by a moderator or leader.
    2. Mind Mapping: This technique involves creating a visual diagram that shows the relationships between different ideas or concepts. It can help to organize thoughts and identify new connections between ideas.
    3. SCAMPER: This acronym stands for Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Rearrange. This technique helps to generate new ideas by asking questions that challenge the status quo and encourage creativity.
    4. Random Word Association: This technique involves choosing a random word and then brainstorming ideas that are related to that word. It can help to break down mental barriers and encourage more creative thinking.
    5. Storyboarding: This technique involves creating a sequence of images or drawings to represent a process or idea. It can help to visualize concepts and generate new ideas.
    6. Six Thinking Hats: This technique involves assigning different roles or perspectives to team members and having them approach a problem from that perspective. It can help to identify blind spots and generate new ideas from different angles.

    Using creative thinking techniques in the boardroom can help people come up with new ideas, find new opportunities, and solve hard problems. These techniques encourage team members to think outside the box, challenge assumptions, and break down mental barriers that might be holding them back. By using these techniques during the ideation process, companies can help their team members reach their full potential and come up with truly innovative ideas.

    Collaboration with Outside Partners:

    Sometimes, it’s helpful to bring in outside experts to help with creative thinking. When you work with outside partners, like consultants or industry experts, you can get new ideas and points of view.

    Set Realistic Goals:

    While it’s important to think outside the box, it’s also important to set realistic goals. Make sure that the ideas generated through creative thinking are aligned with the company’s overall goals and objectives.

    In conclusion, unlocking the power of creative thinking in the boardroom can help companies to stay ahead of the competition. Companies can get the most out of their team members and come up with creative solutions to problems by encouraging different points of view, being open to failure, creating a creative culture, using creative thinking techniques, working with outside partners, and setting realistic goals.


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    Martin Rowinski, Boardsi CEO
    Martin Rowinski, Boardsi CEO
    Martin Rowinski is a global technology pioneer, executive recruitment expert, and international speaker with 25 years of c-level experience. He is the co-founder and CEO of Boardsi, a SAAS-based executive recruitment firm. Rowinski created and spearheaded their proprietary software that allows companies to effortlessly search for the most qualified Boards of Directors and Boards of Advisors from a pool of thousands of top executives across the U.S. and internationally. This software also allows executives to find board positions in highly sought-after companies in a simple, easy, and streamlined process. Boardsi specializes in helping companies build executive boards quicker, easier, and more efficiently in order to achieve exponential growth. Boardsi has also been an industry leader in curating a national private network for c-level executives. Rowinski is the author of the highly-acclaimed book, The Corporate Matchmaker, and has been featured on Forbes, Entrepreneur, FastCompany, NASDAQ, Bloomberg, CEO Today and The Marquis Who's Who (2022 - 2023).