Executive branding: LinkedIn Profile, how is yours?

    Published on:

    LinkedIn is a great way for professionals to show potential employers, clients, and peers their skills, experience, and accomplishments.

    When companies are looking to fill a Board of Directors or Board of Advisors position, they often turn to LinkedIn as a research tool to identify potential candidates. Because of this, it’s important for professionals to have a polished, up-to-date LinkedIn profile that shows off their skills and accomplishments.

    One of the first things that companies may look for when researching a candidate is their profile picture. A professional headshot can help you make a good first impression and show that you are professional and pay attention to details. It’s also important to make sure that your profile is complete, with a detailed work history and a summary that shows off your skills and experience.

    In addition to having a well-crafted profile, it’s important to use LinkedIn as a platform to brand yourself as an expert in your industry. This could include sharing thought leadership content, participating in industry discussions, and engaging with others in your network. By showing off your skills and knowledge, you can make yourself more visible and more credible as a possible candidate for a board position.

    When companies are researching candidates for board positions, they may also look for evidence of a candidate’s ability to work collaboratively and constructively with others. This could involve looking at endorsements or recommendations from other people in the industry or looking at the candidate’s activity on the platform to see how they interact with people in their network.

    Here are some reasons why having a strong LinkedIn profile is important for your career:

    1. First impressions matter: A LinkedIn profile is often the first impression a potential employer or client will have of you. It’s important to make sure your profile is complete, up-to-date, and presents you in the best possible light. This includes having a professional headshot, a summary that highlights your skills and experience, and a detailed work history that showcases your accomplishments and achievements.

    Before hiring for a board position or advisor role, companies may review a candidate’s LinkedIn profile to get a sense of their background and experience. They may also look for endorsements or recommendations from others in the industry to get a better sense of the candidate’s reputation and credibility.

    1. Networking opportunities: LinkedIn provides an opportunity to connect with other professionals in your industry and beyond. By engaging with others on the platform, you can expand your network, learn about new opportunities, and stay up-to-date on industry trends.

    Companies that want to hire someone for a position on a board or as an advisor can also use LinkedIn to find possible candidates. They can look for people with certain skills or experience, look at the profiles of people who have been recommended by others, or ask people in their own network for suggestions.

    1. Building your personal brand: A LinkedIn profile is an opportunity to build your personal brand and establish yourself as an expert in your field. By sharing thought leadership content, participating in industry discussions, and engaging with others in your network, you can increase your visibility and reputation in your industry.

    Before hiring for a board position or advisor role, companies may review a candidate’s LinkedIn activity to get a sense of their thought leadership and industry expertise. They might also look for signs that the candidate knows how to work with others in a positive way.

    1. Job search: LinkedIn is a popular platform for job seekers and recruiters alike. A well-crafted profile can help you get noticed by recruiters and increase your chances of being considered for job openings.

    For board positions or advisor roles, companies may not always advertise the opportunity publicly. Instead, they may use their own network and connections to identify potential candidates. But if you have a good LinkedIn profile, it can make it more likely that these companies will find you.

    1. Researching companies and opportunities: LinkedIn can also be a valuable research tool for professionals looking to learn more about potential employers, clients, or business partners. By reviewing the profiles of employees and leaders within an organization, you can gain insights into the company culture, values, and priorities.

    Before accepting a board position or advisor role, it’s important to do your own research on the company and the individuals involved. LinkedIn is a good place to find out about these people, such as their backgrounds, experience, and reputations in the industry.

    In general, companies researching candidates for board positions or advisor roles may use a variety of methods to gather information on potential candidates. This could include looking at a candidate’s LinkedIn profile, checking their references, looking at their work history and experience, and interviewing or meeting with them to see if they are a good fit for the job.


    Leave a Reply

    Please enter your comment!
    Please enter your name here

    Martin Rowinski, Boardsi CEO
    Martin Rowinski, Boardsi CEO
    Martin Rowinski is a global technology pioneer, executive recruitment expert, and international speaker with 25 years of c-level experience. He is the co-founder and CEO of Boardsi, a SAAS-based executive recruitment firm. Rowinski created and spearheaded their proprietary software that allows companies to effortlessly search for the most qualified Boards of Directors and Boards of Advisors from a pool of thousands of top executives across the U.S. and internationally. This software also allows executives to find board positions in highly sought-after companies in a simple, easy, and streamlined process. Boardsi specializes in helping companies build executive boards quicker, easier, and more efficiently in order to achieve exponential growth. Boardsi has also been an industry leader in curating a national private network for c-level executives. Rowinski is the author of the highly-acclaimed book, The Corporate Matchmaker, and has been featured on Forbes, Entrepreneur, FastCompany, NASDAQ, Bloomberg, CEO Today and The Marquis Who's Who (2022 - 2023).