Troy Severson is a seasoned executive with over 35 years of leadership experience in sales, marketing, product management, and strategic alliance development. With an impressive 28-year tenure at Intel Corporation and prior experience at other top consumer product companies, Troy brings a legacy of building high-performance teams, shaping go-to-market strategies, and forging global partnerships that deliver measurable business impact. His strategic acumen and deep understanding of consumer technology markets have made him a trusted leader and advisor in the evolving landscape of consumer electronics, gaming, AI, and health tech.

Throughout his career, Troy has held a series of impactful roles at Intel, culminating in his leadership as Consumer Category Sales Director, where he drove premium notebook and AI PC segment growth. Prior to that, he served as the Category Sales Director for PC Gaming, where he was instrumental in building out the gaming category strategy, delivering sustained revenue growth, and aligning product roadmaps with evolving gamer needs. His time in these roles was marked by exceeding sales targets, leading global cross-functional teams, and establishing Intel’s position in competitive and fast-paced market segments.

Troy also spent nearly nine years managing Intel’s alliance with Microsoft. In this role as Alliance Partner Manager, he oversaw the strategic coordination between the two tech giants, ensuring alignment on product development, launch strategies, and joint go-to-market initiatives. His ability to bridge complex relationships, communicate across global teams, and uncover synergies between partners was a cornerstone of the success of this collaboration.

Beyond sales and partnerships, Troy has a rich background in product marketing and consumer insights. He served in Intel’s Digital Health Group, where he led marketing and business development for personal health and fitness solutions tied to the PC. His experience in this space expanded into external thought leadership when he served as the Marketing Workgroup Chair for the Continua Health Alliance, advancing standards and awareness in consumer health technology. His passion for understanding consumer behavior and translating insights into product innovation has been a consistent thread throughout his career.

Troy’s early foundation in broadcasting and journalism provided him with a unique edge as a communicator and media spokesperson. He has frequently represented Intel in press briefings, industry events, and high-stakes public speaking engagements, including presentations to audiences of over 3,000. His comfort with media, ability to articulate complex ideas, and presence in high-visibility settings have made him a go-to spokesperson in the industry.

Before his long-standing tenure at Intel, Troy held leadership roles in product management and marketing with companies such as Oregon Scientific and Planar Systems. These roles solidified his expertise in consumer electronics, toys, and health-focused tech. His hands-on approach to product development, combined with his strategic marketing background, enabled him to influence product roadmaps from ideation to launch.

Troy’s international experience spans across China, India, and Europe—markets where he has led initiatives, negotiated partnerships, and built distribution strategies tailored to regional dynamics. This global perspective gives him a competitive edge in understanding cultural nuances, global trends, and the operational agility needed to scale businesses internationally.

A graduate of the University of Oregon, Troy holds an MBA in Marketing and was President of the Lundquist Center for Entrepreneurship. He remains connected to his alma mater and continues to engage with alumni and industry networks to support innovation and mentorship. His academic background, paired with real-world leadership, creates a powerful blend of theoretical insight and practical execution.

Troy is also known for his creative side and personal passions. He was once in a band and remains committed to personal fitness and the outdoors—activities that reflect his balanced approach to leadership and life. These interests contribute to his grounded leadership style and his ability to relate to teams and stakeholders from all walks of life.

Troy is actively exploring board opportunities, especially in industries such as consumer PCs, gaming, AI, and consumer health tech. With a proven ability to deliver results, scale organizations, and align global teams, he is eager to contribute his wealth of experience to innovative companies seeking growth, transformation, and market leadership.

Character:
Troy is a values-driven leader who thrives on collaboration, integrity, and impact. His commitment to personal development and team growth speaks to his strong moral compass and leadership authenticity.

Knowledge:
With deep expertise across sales, marketing, consumer product development, and partnerships, Troy brings comprehensive knowledge that spans both strategy and execution. He understands the pulse of the market and the nuances of technology evolution.

Strategic:
Troy’s ability to align global go-to-market strategies with long-term business goals has led to consistent revenue growth and brand leadership. His strategic foresight has helped navigate shifts in consumer behavior, industry disruptions, and global expansion.

Communication:
As a trained journalist and media spokesperson, Troy communicates with clarity, purpose, and inspiration. Whether working with press, global partners, or internal teams, he builds trust and drives alignment through effective communication.