Tomas Lange is a distinguished global executive with over two decades of extensive experience in leadership roles across various industries, including spirits, consumer goods, and retail. Currently serving as the Managing Director of South Latin America at Brown-Forman, Tomas has demonstrated exceptional skill in driving substantial growth and spearheading strategic initiatives across multiple regions.

In his current role at Brown-Forman, Tomas has achieved remarkable results, including an impressive 85% growth in the South Latin American region over a four-year period. His leadership was pivotal in elevating Jack Daniel’s to become the #1 premium whiskey globally in Chile and positioning Colombia as Brown-Forman’s third largest foreign tequila market. Under his stewardship, Tomas also successfully launched Jack & Coke RTD in a joint venture with The Coca-Cola Company and integrated new brands such as Gin Mare and Rum Diplomatico into the company’s portfolio. His ability to lead a diverse team of 15 professionals and consolidate strategic distributors has been instrumental in consolidating Brown-Forman’s market leadership.

Prior to his role at Brown-Forman, Tomas served as CFO/COO Mexico, where he managed finance, strategic planning, business development, and supply chain operations. His tenure was marked by a 38% annual operating profit growth over the last three years, improved margins by 1000 basis points, and significant efficiencies in logistics and inventory management. Tomas was instrumental in developing and implementing a 10-year strategic plan that realigned the Mexican business, introduced a new brand portfolio, and streamlined organizational operations, resulting in top-line growth and enhanced global performance for key brands.

Tomas’s career also includes a notable role as CFO for Campari Group in Mexico, Central America, and the Caribbean. During his time at Campari, he drove nearly 200% growth within three years, completed a successful turnaround after an acquisition, and achieved cash flow breakeven by optimizing working capital and reducing logistics costs. His expertise in international mergers and acquisitions was crucial in participating in due diligence processes leading to significant regional acquisitions.

Earlier in his career, Tomas served as CFO Mexico at Nike, where he exceeded financial targets for three consecutive years, transformed the finance function into a strategic decision driver, and achieved substantial savings through effective legal negotiations. His experience with Allied Domecq, Accenture, and KPMG further highlights his capabilities in financial planning, analysis, and strategic consulting.

Tomas holds an MBA in General Management, Strategy, and Finance from Northwestern University’s Kellogg School of Management, and a Dipl. Wirtsch.-Ing. (MSc) in Industrial Engineering & Management from RPTU Kaiserslautern-Landau. His educational background is complemented by bilingual proficiency in German and Spanish, and full professional proficiency in English.

An advocate for social responsibility, Tomas is actively involved in various causes, including arts and culture, children, education, environment, health, politics, and science and technology. His commitment to making a positive impact is reflected in his role as a Business Mentor with enlace+, where he supports and guides emerging leaders.

With a career characterized by transformative leadership, strategic foresight, and a dedication to excellence, Tomas Lange continues to set a high standard in the global executive landscape. His contributions to business growth, organizational development, and community engagement underscore his exceptional expertise and leadership.

Character: Tomas Lange is known for his exceptional integrity and commitment to excellence, which has earned him a reputation as a reliable and inspiring leader. His dedication to fostering a positive organizational culture drives him to consistently support and mentor his teams towards achieving their full potential.

Knowledge: With a robust background in finance, strategy, and general management, Tomas brings a wealth of expertise to his role. His extensive experience spans across diverse industries, equipping him with a deep understanding of market dynamics and business operations.

Strategic: Tomas excels in developing and executing comprehensive business strategies that drive growth and profitability. His strategic acumen is demonstrated through his successful leadership in expanding market share and optimizing operational efficiency across multiple regions.

Communication: Tomas is a skilled communicator who effectively conveys complex ideas and strategic goals to stakeholders at all levels. His ability to articulate vision and foster open dialogue ensures alignment and drives collaborative efforts towards achieving organizational objectives.