Thomas Hopkins is a seasoned growth marketing executive with over a decade of experience helping companies achieve first product-market fit, then growth-market fit, and then accelerate profit growth. As a full-time advisor and Fractional CMO or Head of Growth, he specializes in auditing a company’s growth systems and channels; with an emphasis on martech infrastructure, attribution, funnel conversion, and facebook and google deep dives, then defining and helping to execute ROI-positive marketing systems tailored to each business. With a track record of guiding startups from seed to Series A, B, and beyond, Thomas has played a crucial role in scaling numerous companies, optimizing acquisition strategies, and driving sustainable, long-term success.
Throughout his career, Thomas has marketed over 100 mobile apps and direct-to-consumer products across more than 10 industries (gaming, apparel and beauty, marketplaces, subscription, pet, auto, finance, healthcare, christian tech, and ed tech), leveraging 50+ marketing channels and managing over $1 Billion in advertising spend. His expertise spans performance marketing, product marketing, lifecycle marketing, and conversion rate optimization. He has been instrumental in scaling top-tier brands, including Lyft (pre-IPO), MasterClass (Series B to D), and Viva Slots Vegas (leading up to its acquisition by Penn National Gaming).
Beyond his professional achievements, Thomas is a passionate entrepreneur and advisor. He co-founded Powersludge.com a D2C premium oatmeal brand and GAAS marketing agency, and currently serves as an advisor for companies like Fundify.com, Campus.edu, Tertulia.com, and GlossGenius.com. His deep understanding of market trends, customer behavior, and scalable growth strategies makes him a sought-after consultant for businesses aiming to achieve exponential growth while maintaining efficiency.
Thomas’s leadership style is rooted in his core values: disciplined vitality, prioritizing priorities, long-term orientation, and self-reliance. He believes in making healthy decisions, honoring commitments, and maintaining a strategic vision that balances immediate execution with long-term sustainability. His personal mission is to contribute meaningfully to people, organizations, and communities—particularly within the Polynesian community—in ways that will last beyond his lifetime.
Before launching his marketing career, Thomas earned a Bachelor of Science in Civil Engineering from Stanford University and an MBA from the Corvinus University of Budapest, where he graduated as valedictorian. His background in engineering and business strategy gives him a unique analytical approach to marketing, ensuring that every decision he makes is data-driven and aligned with business objectives.
As a former professional water polo player, Thomas learned the value of discipline, teamwork, and high-performance execution. Competing in over 200 international games, including representing the USA Water Polo Team, he developed a results-driven mindset that translates seamlessly into his approach to growth marketing. His ability to perform under pressure, adapt quickly, and lead teams toward a common goal has been a defining characteristic of his career.
Thomas frequently shares his insights at top marketing industry conferences, discussing topics like maximizing customer lifetime value, optimizing media mix, and scaling acquisition strategies. His thought leadership has been recognized by Forbes, Google, Singular, and Liftoff.io, where he was named a Mobile Hero Award winner. His published works, including “New App Launch Strategy: Paid Channels to Maximize Scale, Efficiency, and ROI,” reflect his deep expertise in digital marketing and growth strategies.
A global professional with experience working in Germany, Israel, Europe, the Middle East, and Canada, Thomas has a nuanced understanding of international markets. His ability to tailor growth strategies for diverse audiences has made him a valuable asset for companies looking to expand their global reach while maintaining localized engagement. His multilingual skills and cross-cultural experience further enhance his effectiveness in navigating international business landscapes.
Currently, Thomas is actively seeking board opportunities where his practitioner knowledge, data-driven strategies, and proven playbooks can contribute to an organization’s success. With a 90% success rate in driving 20-60% growth within six months, he is well-positioned to help businesses refine their customer acquisition strategies, scale effectively, and achieve market leadership.
When he isn’t leading growth initiatives, Thomas enjoys hiking, spending time at the beach, and being with his family in San Diego, California. His approach to life mirrors his approach to business—intentional, disciplined, and always striving for the best possible outcome.
Character
Thomas is driven by integrity, discipline, and a commitment to long-term success, both professionally and personally. His values shape his approach to leadership, ensuring that every decision aligns with his mission to contribute meaningfully to people, organizations, and communities.
Knowledge
With deep expertise in growth marketing, performance advertising, and customer acquisition, Thomas brings a wealth of experience in scaling businesses across multiple industries. His data-driven, ROI-focused strategies have consistently led to significant revenue growth.
Strategic
Thomas has a unique ability to balance short-term execution with long-term vision, ensuring businesses not only achieve rapid growth but also sustain it. His experience in international markets, product marketing, and lifecycle strategies makes him a highly effective leader in dynamic environments.
Communication
As a thought leader and public speaker, Thomas effectively articulates complex growth strategies in an accessible way. His ability to mentor, advise, and collaborate with founders, executives, and investors has made him a trusted voice in the industry.
Company Websites:
GrowthOps:
PowerSludge:
GAAS Agency:
Publications and Media:
https://liftoff.io/mobile-heroes/hero/thomas-hopkins
