Robin L. Ente is a distinguished supply chain and logistics executive whose career spans more than two decades of global operational leadership. Known for her strategic acumen, results-oriented mindset, and transformative leadership style, Robin has built a reputation as a catalyst for operational excellence and international business expansion. With a keen eye for process optimization and a passion for organizational growth, she has empowered companies of all sizes—from publicly traded enterprises to privately held growth-stage firms—to scale their logistics and supply chain operations with precision and agility.

Robin’s professional journey began with a strong foundation in logistics and trade compliance, areas in which she quickly established herself as a subject-matter expert. Her early career experiences at Under Armour set the stage for what would become a lifelong pursuit of global operational mastery. Rising through the ranks over more than a decade, she was instrumental in integrating SAP-based systems, enhancing trade compliance workflows, and building scalable warehouse and logistics frameworks that supported Under Armour’s meteoric international growth. Her work played a pivotal role in launching subsidiaries across Asia and Latin America, underscoring her unique ability to bridge strategy and execution in high-stakes environments.

As her career advanced, Robin assumed leadership roles that demanded both vision and rigor. At Medifast, Inc., she served as Director of Supply Chain Operations & Strategy and later as Senior Director of Distribution & Logistics, where she oversaw a logistics transformation effort that doubled order output within two years. Managing teams of over 650 people across five distribution sites, Robin led the expansion of an 827,000-square-foot distribution network while implementing 24/7 operations and automated shipping systems. Her impact was immediate and measurable: she reduced shipping costs through strategic vendor negotiations and helped Medifast establish a solid infrastructure to support international expansion.

Robin’s tenure as Executive Vice President of Distribution and Logistics at Soho Studio and Tilebar further solidified her reputation as a transformational executive. Tasked with managing logistics across three major facilities and a team of 350, she led the strategic expansion of warehouse capacity by half a million square feet. Her success in reducing the number of LTL carriers from 25 to just five improved delivery times and cut transportation costs significantly. Moreover, her establishment of a supply chain analytics function and mentorship program demonstrated her belief in data-driven decision-making and people-centered leadership.

Now serving as Director of Operations at Gratz Pilates, Robin is again at the forefront of change—this time for a private company undergoing transition under new ownership. She is guiding the modernization of operations, overseeing procurement, planning, warehousing, and international logistics. Her efforts have already led to a 50% improvement in small parcel shipping rates and the implementation of the company’s first export trade compliance program. These achievements reflect her versatility and deep understanding of logistics infrastructure, no matter the size or stage of the business.

Robin’s global fluency is one of her most valuable assets. With operational exposure in over a dozen countries—including Mexico, China, Hong Kong, South Korea, Singapore, Chile, Brazil, Israel, South Africa, Canada, and much of the EU—she brings an informed, culturally aware perspective to international expansion strategy. Her familiarity with complex trade regulations, customs compliance, and foreign trade zones has made her a sought-after leader in navigating the challenges of global commerce.

Throughout her career, Robin has demonstrated a relentless drive to enhance operational performance while fostering healthy, high-performing teams. Whether building out new facilities, launching ERP systems, or developing procurement strategies, she approaches each initiative with clarity of purpose and a commitment to sustainable improvement. Her collaborative leadership style is rooted in empathy and accountability, and she takes pride in mentoring future leaders who embody these same principles.

Robin’s impact also extends beyond logistics and warehousing. She has led cross-functional projects involving IT, finance, sales, and legal teams, highlighting her ability to build consensus and align business functions with strategic objectives. At each stage of her career, she has introduced initiatives that bridge operational needs with organizational vision—be it launching a brand’s first international playbook or rolling out an LTL pool point program to shorten delivery lead times.

While her resume is filled with quantifiable achievements, it is Robin’s character that often leaves the most lasting impression. She values transparency, loyalty, and the thrill of solving complex challenges. Her colleagues describe her as tenacious yet thoughtful, a leader who holds herself to the same high standards she sets for her teams. And as animal lover who enjoys gardening, traveling, and writing, she remains deeply grounded in the personal values that shape her professional ethos.

At this stage in her career, Robin is ready to share her hard-earned expertise with businesses that are ready to grow. She seeks board and advisory opportunities where she can offer strategic insight, operational guidance, and mentorship to emerging leaders. She believes that small to mid-cap private companies—especially in sectors such as apparel, food, and sporting goods—offer the ideal environment for meaningful impact and dynamic collaboration. With 22 years of experience, a track record of global success, and a deep well of knowledge, Robin Ente is poised to help the next generation of companies reach new heights.

Character:

Robin is a values-driven leader who operates with integrity, transparency, and purpose. Her dedication to empowering others and cultivating resilient, accountable teams speaks to her authenticity and personal commitment to excellence.

Knowledge:

With over two decades of deep operational expertise, Robin brings a nuanced understanding of global logistics, trade compliance, ERP systems, and supply chain optimization. Her breadth of experience across industries and international markets positions her as a strategic asset to any organization.

Strategic:

Robin’s career is defined by her ability to balance visionary leadership with hands-on execution. Whether scaling distribution networks or implementing cost-saving measures, she consistently delivers outcomes that align with long-term business goals.

Communication:

Robin’s collaborative approach and cross-functional leadership style are rooted in clear, effective communication. She builds trust through active listening and ensures alignment across diverse teams, vendors, and stakeholders.