Robert Seolas: Visionary Leader Transforming Industries in SaaS, Marketing, Privacy and Automotive Technology

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    Robert Seolas, a visionary leader in SaaS and Automotive Technology industries, boasts a stellar career spanning over two decades, demonstrating excellence in founding and steering companies towards exceptional success. Notably, as CEO of Autto, he orchestrated a monumental transformation, rebranding First Secured Administrators into Autto, yielding a remarkable 966.67% revenue increase. His strategic vision and operational acumen were pivotal in this growth, driving the company’s success.

    At Autto, Seolas excelled in talent acquisition, assembling a robust leadership team that fortified the company’s vision, fostered a strong corporate culture, and enabled sustainable growth. Under his stewardship, Autto navigated financial challenges and formed crucial partnerships, significantly enhancing its market presence.

    Previously, as co-founder and CEO of ObservePoint, Seolas propelled the company’s growth by expanding its global reach, securing strategic partnerships, and achieving multimillion-dollar SaaS ARR. His exceptional leadership led to numerous industry accolades and fundraising successes, establishing ObservePoint as a leading enterprise brand in digital data quality.

    With a track record of founding and leading high-performing companies, including iLeadMedia, recognized for “Best Practices” and “Consistent Results,” Seolas’s passion lies in steering individuals, teams, and organizations towards success. His diverse expertise spans negotiation, business development, leadership, and venture capital, reflecting his ability to drive innovation, foster growth, and navigate complex markets.

    Robert Seolas’ career is highlighted by transformative leadership, strategic prowess, and a commitment to driving organizational success through innovation, operational excellence, and strategic partnerships.

    Character: Robert Seolas is a visionary and resilient leader with a proven track record of transforming companies through strategic innovation and fostering sustainable growth.

    Knowledge: Possessing over two decades of experience in SaaS and Automotive Technology industries, Seolas demonstrates exceptional expertise in founding, steering companies, and navigating complex business landscapes.

    Strategic: Seolas showcases unparalleled strategic acumen, evidenced by his role in spearheading significant transformations, initiating strategic partnerships, and steering companies toward exponential growth trajectories.

    Communication: Known for his adept interpersonal skills, Seolas effectively communicates his vision, fosters a robust corporate culture, and establishes strategic alliances, playing a pivotal role in driving the success of the companies he leads.


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    Lisa Williams is a versatile professional with a strong track record in marketing, business ownership, and interior design. Currently, as the Marketing Director at Boardsi since February 2021, she has been a driving force behind the company's branding and strategy. Her creative vision and strategic insight have been instrumental in Boardsi's growth and success. With a history of entrepreneurial ventures, Lisa owned Tootsies Shoes, a boutique from February 2017 to September 2019, where she managed sales, accounts, buying, and merchandising. Earlier, at Pottery Barn, she excelled as a Sales and Interior Design Specialist from February 2008 to May 2016, bringing her talent for creating appealing living spaces and exceptional customer service. Lisa's educational foundation was laid at California State University, Chico, where she earned her bachelor's degree in Interior Design in 2004, coupled with active involvement in the Alpha Delta Pi Sorority.