“Purpose driven for the love of health and devoted to empowering and serving others.”
Michele M. Bolton is a purpose-driven leader, entrepreneur, and visionary whose career spans three decades across farming, wealth management and healthcare respectively. As the Founder and CEO of MY911 Inc., Michele has transformed deeply personal challenges into groundbreaking innovation. Her journey from overcoming life-threatening health crises to building a company that streamlines emergency medical communications is a testament to resilience, vision, and an unwavering commitment to empowering others. She brings to every endeavour an extraordinary blend of compassion, strategic insight, and determination that resonates with individuals and organizations alike.
Her career began in the farming sector at the age of 19 before pivoting into wealth management, where she dedicated seventeen years to CIBC Wealth Managementbefore launching into healthcare. During her tenure in wealth management, Michele honed her expertise in guiding families through the complexities of wealth management, estate planning, and intergenerational communication. She developed a strong reputation as a trusted partner in relationship building, navigating sensitive conversations around succession and legacy, and her ability to bridge financial acumen with empathy allowed her to facilitate not only financial success but also stronger, more connected family relationships. Michele earned the respected Family Enterprise Advisor (FEA) designation before her full-time launch into healthcare in 2023.
While her career was thriving, Michele’s personal life was marked by extraordinary health challenges that profoundly shaped her worldview. In her twenties, she endured multiple emergency surgeries that forced her to confront her mortality. At just thirty years old, she faced a devastating diagnosis, told by her surgeon to say her goodbyes because survival was uncertain. Emerging from this crucible, Michele’s perspective on life was forever changed. She embraced the philosophy that challenges are not barriers but opportunities to grow, to serve, and to transform. This perspective would later become the foundation of her entrepreneurial journey.
In 2018, she started MY911 Inc., a mobile healthcare technology company born out of necessity and driven by passion. The platform, anchored by a patient-controlled QR-enabled wallet card, provides quick access to critical medical information for emergency responders, caregivers and families alike, providing clarity and consistency when it matters most. Michele’s vision was clear: simplify and streamline healthcare communications, put patients in control, and eliminate inefficiencies that delay treatment. Guided by values of trust, confidentiality, compliance, empathy, and simplicity, MY911® has raised the importance and awareness of emergency preparedness, becoming a trusted brand that is being recognized internationally for innovation and advocacy in healthcare technology.
Michele’s entrepreneurial impact has not gone unnoticed. Her leadership and vision have been highlighted in Forbes, Business Insider, CIO Views, Insights Success, Haute People, and MSN, among other outlets. Through MY911LIFE™, she expanded her influence into the U.S., tailoring solutions for patients and caregivers in new markets. Each step in this journey reflects her dedication not only to building a successful business but to creating a movement centred on patient empowerment, dignity, and proactive, health-first thinking.
Her career illustrates the rare ability to bridge industries and adapt expertise across contexts. In healthcare, she is a transformative innovator. In financial services, she is a seasoned relationship manager and in family enterprise, she is a connector of generations. Michele thrives in environments that require both strategic foresight and heartfelt engagement, offering boardrooms and leadership teams a unique perspective that blends analytical rigor with human-centered leadership. She is equally comfortable navigating regulatory and compliance-driven landscapes as she is inspiring individuals to embrace resilience, empowerment, and purpose.
Michele’s leadership extends beyond entrepreneurship and finance into public speaking and advocacy. She is passionate about advancing female empowerment, drawing on her own story to encourage others to embrace courage in the face of adversity. Whether speaking, engaging with patient advocacy groups, or addressing business leaders, her voice carries authority rooted in lived experience and professional expertise. She has been invited to attend international forums, including the Global Healthcare conference in Abu Dhabi, further demonstrating her global perspective and ability to embrace diverse audiences.
Outside of her professional roles, Michele values personal growth, connection, and balance. She enjoys reading, traveling, golfing, fitness and gardening, finding joy in meeting new people, exploring new places, and nurturing life both in her professional pursuits and personal spaces. She enjoys being near or on the water, as it reflects her appreciation for both adventure and tranquility—qualities that mirror her approach to leadership and life. She has also contributed her time as a volunteer, including serving on the London Health Sciences Foundation Committee, and more recently becoming a Care Partner with St. Joseph’s Hospital, demonstrating her commitment to community and philanthropy.
With more than thirty years of professional experience, Michele now seeks to expand her impact through board service. Her interest is not only in contributing her expertise but in learning and growing alongside other leaders. She sees board membership as an opportunity to share her diverse background while gaining insights from new perspectives. At the same time, she views the networking and collaboration inherent in board service as essential to both personal fulfillment and broader professional impact. Michele is open to serving across industries, particularly healthcare, retail, agricultural and financial services, and welcomes the opportunity to contribute to organizations of any size.
At her core, Michele Bolton is guided by the belief that life is a gift, and purpose is found in service. She exemplifies resilience forged in adversity, leadership grounded in empathy, and vision sharpened by experience. Through MY911®, her financial services legacy, and her commitment to empowerment, she continues to inspire others to embrace challenges as catalysts for growth and to put health and humanity first.
Character:
Michele’s character is defined by resilience, empathy, and integrity. Having faced extraordinary personal health challenges, she carries with her a deep appreciation for life and the importance of serving others. Her actions consistently reflect her values, ensuring that every endeavor she undertakes is grounded in authenticity and purpose.
Knowledge:
With more than three decades of professional experience, Michele offers a rare combination of expertise in healthcare innovation, financial services, and family enterprise. Her academic and professional training, including the Family Enterprise Advisor designation, has provided her with tools to navigate complex organizational and interpersonal landscapes. She continually applies this knowledge to build bridges between industries and to innovate with clarity and confidence.
Strategic:
Michele’s strategic acumen is evident in her ability to transform personal adversity into entrepreneurial success. She has built MY911® from the ground up, guided by a clear mission and values that position the company for sustainable growth. In boardrooms and executive settings, she brings both vision and execution, ensuring that strategy is always aligned with purpose and impact.
Communication:
A gifted storyteller and public speaker, Michele connects with audiences by weaving personal experience with professional insight. Her ability to articulate complex ideas in a simple, compelling manner has made her a sought-after voice. She listens with intention, speaks with authenticity, and inspires with clarity, inviting communication that builds trust and drives engagement.
