Michael Marckx: A Visionary Leader in Youth Culture and Brand Innovation

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    Michael Marckx is a highly experienced creative marketing executive with a career spanning 30 years, during which he has held leadership roles as VP, CMO, and CEO in the youth culture, action sports, and outdoor industries, working with iconic brands across various categories. He has demonstrated expertise in resuscitating, building, accelerating, and creating brands, with notable accomplishments including award-winning campaigns, groundbreaking events, product innovations, collaborations, and films. 

    His extensive background covers apparel, accessories, footwear, watches, nutrition, brewing, spirits, eyewear, skateboards, and bicycles. Michael Marckx has a strong passion for creative solutions in advertising, content creation, product development, digital marketing, and experiential marketing. He has held leadership positions with renowned brands such as Adidas, Nixon, Billabong, SPY Inc, Ocean Pacific, Globe Intl, and 100%. 

    Additionally, he has contributed to the launch of new brands and has served on the boards of various organizations, including Surfrider Foundation and Surf Industry Members Association (SIMA). He currently serves as a Brand Strategist and is on the board of Drink Monday. Furthermore, Michael Marckx is a Board of Councilors member at the University of California, Irvine, and an alumnus of the same institution.

    Marckx’s extensive career also involves the creation and execution of unique global events and a vast catalog of related television shows, film projects, commercials, and web-based content. He is notably the founder of the Belgian Waffle Ride, one of the largest gravel race series globally. His leadership has extended to events in eight countries and ten states, including the World Surfing Championship events in Fiji, the Orange County Marathon, the Ironman for Gatorade, and more. Michael Marckx has a strong background in marketing and creative strategy and has made significant contributions in the action sports and outdoor industries.

    • Character: Michael Marckx is a dynamic and visionary marketing executive known for his creative solutions and passion for fostering innovation in various industries, particularly in the youth culture, action sports, and outdoor sectors.
    • Knowledge: With over 30 years of leadership experience and a diverse background in marketing, he has a wealth of knowledge in resuscitating, building, accelerating, and creating brands in areas like apparel, accessories, footwear, and more.
    • Strategic: Marckx is a strategic leader who has overseen the development and execution of award-winning campaigns, events, product innovations, collaborations, and films, often spearheading the strategic direction for international teams to achieve global initiatives.
    • Communication: He is a skilled communicator who has shared his insights through a Tedx Talk and has been involved in partnerships with iconic brands such as Star Wars, Disney, Marvel, and others, highlighting his ability to connect with diverse audiences and collaborators.


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    Lisa Williams is a versatile professional with a strong track record in marketing, business ownership, and interior design. Currently, as the Marketing Director at Boardsi since February 2021, she has been a driving force behind the company's branding and strategy. Her creative vision and strategic insight have been instrumental in Boardsi's growth and success. With a history of entrepreneurial ventures, Lisa owned Tootsies Shoes, a boutique from February 2017 to September 2019, where she managed sales, accounts, buying, and merchandising. Earlier, at Pottery Barn, she excelled as a Sales and Interior Design Specialist from February 2008 to May 2016, bringing her talent for creating appealing living spaces and exceptional customer service. Lisa's educational foundation was laid at California State University, Chico, where she earned her bachelor's degree in Interior Design in 2004, coupled with active involvement in the Alpha Delta Pi Sorority.