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    Matthew A. Nelson: Strategic Marketing and Brand Partnerships Executive

    Executive Biography

    Published on:

    By Sara Molina

    Matthew A. Nelson is a seasoned marketing executive with a robust track record of cultivating strategic relationships and driving growth across traditional and digital media platforms. His expertise spans across Audio, Video, Podcasting, Streaming, Social Media and Experiential Marketing, allowing him to create and manage comprehensive campaigns that resonate with diverse audiences.

    Since 2019, Matthew has led the Alcohol and Sports Betting verticals at iHeartMedia. He has successfully spearheaded portfolio growth for industry giants like AB InBev, Bacardi, Caesars Sportsbook, Diageo, Heineken, MGM and Penn National-Barstool. Additionally, he has managed significant Fortune 500 and emerging brands such as Celsius Energy, FedEx, HanesBrands, LIDL, SAP, Volkswagen and Audi of America. His leadership has been pivotal in generating over $50 Million+ in new & incremental advertising revenue in his time at iHeartMedia.

    A graduate of Southern Methodist University (SMU), Matthew earned his Bachelor of Arts in Corporate Communications & Public Affairs, graduating Magna Cum Laude. His academic pursuits were complemented by minors in Pre-Law, Political Science and Sports Management. At SMU, he distinguished himself by founding the university’s first IFC-recognized fraternity in 34 years and leading the Debate Team to significant successes.

    Matthew’s professional journey began with roles at SponsorUnited, the Hunt Institute for Engineering & Humanity, Abrams Garfinkel Margolis Bergson, LLP, and Influence Associates. These positions allowed him to hone his skills in sponsorship analysis, grant writing, legal business development, and communications, setting the stage for his impactful career at iHeartMedia.

    Beyond his professional achievements, Matthew is deeply committed to philanthropy. He has successfully raised substantial funds for Holocaust education and breast cancer research, reflecting his dedication to giving back to the community. His certifications include IAB Digital Media Sales, Google Ads & Analytics, and proficiency in Salesforce CRM, Nielsen Tapscan, and major social media platforms.

    Matthew A. Nelson’s career is a testament to his ability to drive business growth through strategic relationships and innovative marketing solutions. His dynamic leadership and media expertise continue to make him a key player in the marketing and advertising industry.

    Character: Matthew A. Nelson is a dedicated and philanthropic marketing executive with a strong commitment to driving business growth and community impact.

    Knowledge: He possesses deep expertise in traditional and digital media, particularly in Audio, Video, Podcasting, Streaming, Social Media and Experiential Marketing.

    Strategic: Matthew has successfully led major portfolio growth initiatives for top brands at iHeartMedia, generating substantial revenue through innovative campaigns.

    Communication: His career is marked by his ability to build and maintain strategic relationships, effectively leading cross-platform marketing efforts and client partnerships.

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    Sara Molina
    Sara Molina
    Sara Molina is an accomplished Human Resources professional with over a decade of diverse experience, currently serving as a key HR leader at Boardsi in El Dorado Hills, California, since July 2021. Previously, she held the role of Executive Assistant and Human Resources specialist at DH Wine Compliance, LLC, where she managed HR functions and supported executive operations. Sara's extensive background also includes managing a processing department at AFBC, where she was responsible for overseeing staff, streamlining processes, and making executive decisions. She holds a Bachelor of Arts in Criminal Justice from The University of Texas at San Antonio and possesses strong skills in management, HR, and administrative functions.

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