Matt Hertig is a visionary executive with more than three decades of experience in business leadership, marketing analytics, and technology-driven strategy. He is best known for co-founding and scaling ChannelMix, a trailblazing marketing analytics platform, and for his current role as CEO of HalfAI Consulting, where he helps businesses harness AI and operational strategy to drive sustainable growth. Matt brings an exceptional blend of entrepreneurial resilience, product innovation, and strategic foresight, having taken ChannelMix from a bootstrap startup to a six-time Inc. 5000 honoree before its successful acquisition in 2024.
Matt’s journey into marketing and analytics was far from linear. With a strong foundation in business and purchasing at Payless ShoeSource and leadership roles in CRM and e-business at American Century Investments, Matt honed his skills in leveraging technology to solve real-world problems. It was during this time that he recognized the immense value in data-driven decision-making and began shaping his future path. His ability to blend technology and marketing eventually led him to create ChannelMix in 2007 with co-founder Michelle Jacobs, filling a major gap in the industry’s ability to measure the impact of marketing.
As CEO of ChannelMix, Matt led with a philosophy rooted in solving the hard problems others avoided — like moving beyond vanity metrics and outdated tools. Under his leadership, ChannelMix became a recognized leader in marketing performance analytics, renowned for its ability to provide actionable insights without relying on third-party cookies. His leadership style emphasized transparency, innovation, and value creation, transforming ChannelMix into a trusted partner for companies navigating complex marketing ecosystems.
Following the acquisition of ChannelMix by InMarket in 2024, Matt served briefly as SVP of Marketing Planning and Media Impact, helping lead integration and transition efforts. Not one to rest on his achievements, he soon launched HalfAI Consulting, a firm focused on helping companies unlock performance and growth by aligning AI technologies with business strategy. At HalfAI, Matt works with small to mid-sized companies — particularly those with under 500 employees — where he believes his insights and experience can deliver the most impact.
Matt’s leadership methodology is grounded in three essential pillars: efficiency, value, and revenue. He believes in maximizing human capital, aligning strategy to client value, and creating differentiated paths to customer acquisition. His six-pronged execution framework — Product, People, Position, Process, Performance, and Profit — ensures companies not only grow but do so with purpose, alignment, and clarity. Whether through AI-driven marketing models or strategic planning, Matt helps organizations make confident, data-informed decisions.
What sets Matt apart is not just his business acumen but his commitment to culture. At ChannelMix, he built a company defined by integrity, curiosity, and discipline. He believes culture is the silent driver of business performance and views leadership as the art of inspiring people toward a shared vision. From cross-functional alignment to empowering high-performing teams, Matt has shown that investing in people yields exponential returns.
An experienced public speaker, Matt has presented around the world — including in the U.S., France, Austria, Italy, and Australia — on topics such as marketing measurement, the future of analytics, and building capital-efficient companies. He is known for making complex subjects approachable and actionable, connecting with audiences ranging from corporate boards to conference halls with insight and humor.
Outside the boardroom, Matt is an avid golfer, lifelong sports fan, and community advocate. He currently serves on his local church board and has supported several community organizations over the years. His latest passion project involves supporting therapy dog rescues — a reflection of his belief in emotional wellness and the power of unconditional love.
Matt holds a bachelor’s degree in Business, Management, and Marketing from Emporia State University, where he was an All-American and team captain on the track team. He has earned multiple recognitions over the years, including the Business Analytics Innovation Award and “25 Under 25” by Thinking Bigger Business Media. His technical credentials include certifications in DeFi, Google Analytics, and multiple SaaS platforms.
Today, through HalfAI Consulting, Matt continues to advise clients across the software, tech, and services sectors, focusing on data science, product development, marketing strategy, and operational design. With a mission to make companies more agile, efficient, and growth-oriented, Matt Hertig remains a dynamic force at the intersection of innovation and execution.
Character:
Matt Hertig is a values-driven leader whose work ethic, empathy, and perseverance reflect a deep commitment to people and purpose. His leadership has always been anchored in service — to his team, clients, and community.
Knowledge:
With over 30 years of experience spanning analytics, software, and business growth, Matt brings a rare depth of expertise across marketing, technology, and organizational strategy. His hands-on knowledge in everything from CRM to AI empowers companies to evolve intelligently.
Strategic:
Matt has a proven ability to identify market gaps and turn them into scalable business opportunities. His strategic frameworks help organizations align resources with outcomes, ensuring sustainable and measurable success.
Communication:
Whether leading a team, addressing a board, or presenting on stage, Matt communicates with clarity, vision, and authenticity. He translates complexity into actionable insight and connects across technical and executive audiences alike.
