Mark Vayda is a highly accomplished and entrepreneurial technology leader renowned for his exceptional expertise in propelling brand awareness, driving explosive global business growth, and fostering strategic partnerships across diverse markets. With a career spanning various executive roles in both B2B and B2C technology companies, Mark has consistently delivered substantial value to stakeholders, customers, and employees while streamlining go-to-market operations and messaging.
As an adept strategist driven by data insights, Mark has demonstrated a remarkable ability to grasp and align crucial factors for corporations and their clients in complex global markets. His leadership has been pivotal in scaling teams from 10 to 4,000+ members through strategic training, coaching, and mentoring initiatives.
Mark’s signature strengths encompass a broad spectrum of skills, including marketing operations management, demand planning, global e-commerce, risk mitigation analysis, sales and marketing strategy, compensation planning, strategic forecasting, and change/growth management.
In his role as Managing Partner and Principal at Foster Beck Associates, based in Flemington, NJ, since 2017, Mark has been instrumental in executive sales recruiting within the software industry. His responsibilities include overseeing a sales recruitment team, executing full-cycle recruitment for executive and non-executive sales positions, and providing sales consulting services. Under his leadership, the company achieved a remarkable 250% year-over-year revenue increase over five years.
Previously, as Executive Vice President and Chief Marketing Officer at CompUCom from 2014 to 2017, Mark played a pivotal role in restructuring the sales organization, driving Managed Service growth in retail and financial service verticals, and negotiating global agreements to deliver services in Europe and Asia. His strategic marketing direction resulted in increased qualified pipelines and new business volume.
Mark’s tenure as Executive Vice President of Sales and Chief Marketing Officer at Fujitsu North America showcased his ability to elevate client acquisition velocity, enhance merchant satisfaction and retention, and maintain consistency in GTM messaging. He orchestrated a substantial growth in contract bookings and margins while redesigning the sales organization for higher sales execution.
Notably, his leadership roles at Tiburon, Inc./The Gores Group and Siemens Enterprise Communications, Inc./The Gores Group reflect his prowess in driving operational efficiencies, devising channel strategies, restructuring sales teams, and achieving significant revenue growth and profitability.
Mark holds a BA in Marketing from Rider University, graduating summa cum laude, and has completed an Executive Management Program at Yale University’s School of Business. His academic excellence combined with his wealth of experience solidifies his position as a visionary technology leader with a proven track record of driving unparalleled business success on a global scale.
- Character: Mark Vayda embodies an entrepreneurial spirit, demonstrating resilience, adaptability, and a commitment to fostering growth in every role he undertakes.
- Knowledge: With an extensive background in technology leadership, Mark possesses a deep understanding of global markets, leveraging data-driven insights to drive decision-making and business success.
- Strategic Approach: Mark’s strategic prowess lies in his ability to rapidly assess and align key drivers for corporations and clients, simplifying complex go-to-market operations and messaging while achieving substantial value for stakeholders.
- Communication: Mark is a highly effective communicator, adept at conveying intricate technological concepts in a clear, concise manner, fostering collaboration and understanding among diverse teams and stakeholders.
