“Bridging execution and strategy to drive global business success.”
Manuel Menendez Malpica is a dynamic business leader with a proven track record in eCommerce, strategy, and private equity. With extensive experience spanning global markets including the United States, Mexico, Peru, Argentina, Chile, and Brazil, he has developed a keen ability to navigate complex business environments and drive sustainable growth. His expertise in category management, sales, commercial diligence, and operational strategy has positioned him as a key player in the digital commerce and retail landscape.
Currently serving as a senior vendor manager at Amazon, Manuel oversees a category worth approximately $1 billion, leading P&L management and strategic initiatives that have consistently delivered over 10% year-over-year growth. His leadership extends beyond revenue generation, as he collaborates with technology teams to optimize supply chain efficiencies and enhance cost structures. By securing key brand partnerships and mentoring a team of account managers, he ensures that Amazon maintains its competitive edge in a rapidly evolving marketplace.
Prior to Amazon, Manuel honed his skills in business development and private equity due diligence at Moonshot Brands, a Y Combinator-backed company. In this role, he performed extensive research on Amazon sellers, identifying and tracking acquisition opportunities to fuel company expansion. His work played a crucial role in shaping the company’s Series A fundraising strategy, reinforcing his ability to blend financial acumen with market-driven insights.
His strategic expertise was further refined during his time at Salesforce, where he worked as an MBA intern with MuleSoft. Manuel spearheaded a business expansion plan designed to double MuleSoft’s LATAM sales annually, leveraging data-driven strategies to identify market gaps and streamline sales cycles. His ability to optimize operations and boost productivity by 20% underscores his talent for business process improvement and commercial strategy execution.
Before transitioning to the technology and eCommerce sectors, Manuel spent three years at EY-Parthenon, one of the world’s top consulting firms. As a senior associate, he played an instrumental role in helping companies across Latin America expand their business models, improve operational efficiencies, and achieve multi-million-dollar cost savings. His projects ranged from launching an insurance B2C division in Mexico to advising a Peruvian private equity client on a $6 million value creation initiative, ultimately leading to a successful company exit.
Manuel’s academic credentials reflect his dedication to business excellence and analytical thinking. He earned an MBA from the University of Chicago Booth School of Business, where he focused on business analytics and general management. His time at Booth provided him with the tools to navigate complex business landscapes, refine data-driven decision-making, and lead organizations toward strategic success. He also holds an industrial and systems engineering degree from Tecnológico de Monterrey, complemented by an international management certificate from Stanford University.
Beyond his corporate and academic achievements, Manuel is a passionate advocate for mentorship and leadership development. His experience managing and mentoring teams across different organizations has reinforced his belief in the power of collaboration, professional growth, and strategic execution. Whether guiding new hires at Amazon or coaching junior consultants at EY-Parthenon, he is committed to empowering individuals and fostering a culture of continuous learning.
In addition to his professional pursuits, Manuel is an avid player of piano and padel, a sport he has played competitively for many years. These interests not only reflect his dedication to excellence but also his competitive spirit, discipline, and adaptability—traits that he brings into the business world.
With a unique combination of analytical rigor, cross-functional expertise, and international experience, Manuel is now looking to transition into board and advisory roles. He aims to leverage his deep knowledge of eCommerce, private equity, and business strategy to help companies navigate digital transformation, optimize their go-to-market strategies, and unlock new revenue opportunities.
Manuel is team-oriented, bilingual in English and Spanish, and passionate about bridging the gap between execution and executive leadership. With his experience across multiple industries and markets, he is well-positioned to deliver strategic insights, foster innovation, and drive impactful change at the board level.
Character:
Manuel is a results-driven leader with a commitment to innovation, collaboration, and continuous improvement. He ensures that both his teams and businesses achieve success through strategic thinking and adaptability.
Knowledge:
With expertise in eCommerce, sales, strategy, and private equity, Manuel brings deep insights into market trends, operational efficiency, and digital transformation. His analytical skills and experience help companies optimize growth strategies and market expansion.
Strategic:
His ability to optimize supply chains, expand market presence, and enhance revenue streams underscores his proficiency in business growth and transformation strategies. He thrives in dynamic environments where he can implement scalable and data-driven solutions.
Communication:
As a bilingual professional with experience managing global teams, he excels in cross-cultural communication, stakeholder engagement, and mentorship. His leadership style fosters collaboration and empowers individuals to drive impactful change.
