Lynda J. Roth: Digital Transformation Expert and Author

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    Lynda J. Roth is a dynamic and energetic Author & Digital Transformation Consultant with over 30 years of experience in leading business and technology transformations. She is dedicated to helping businesses remain relevant and improve their value in the digital economy. Lynda is widely recognized for her expertise in digital transformation strategy, interim CIO services, business model transformation, and IT due diligence for mergers and acquisitions. Her extensive career has seen her collaborate with a diverse range of companies, including Jost Chemical Company, Industrial Metal Supply, Peak Performance Marketing, Disney Worldwide Services, Aramark Uniform Services, and many more.

    One of Lynda’s notable achievements is her role as the author of ‘Digital Transformation: An Executive Guide to Survive and Thrive in the New Economy,’ which serves as a valuable resource for executives navigating the complexities of the digital age. Lynda also started and built a software company that created a business intelligence system named ‘METAFACT’.  Clients that purchased the product included American Express Bank, Shearson Leman Hutton, Saks Fifth Avenue, First Interstate Bank.

    As an Executive Consultant, Lynda has made significant contributions to various organizations. During her tenure at Jost Chemical Company, she worked closely with the management team to identify options for improving productivity, reducing manual functions, and automating various processes, including manufacturing, packaging, shipping, and financial operations. She played a pivotal role in selecting and implementing ERP systems to automate these critical business functions.

    Lynda’s tenure as an Executive IT Consultant at Industrial Metal Supply was marked by her efforts to upgrade foundational information systems, enhance the data center, and develop the IT team, ensuring the company’s technology capabilities aligned with its strategic goals.

    As the CIO at Peak Performance Marketing, Lynda orchestrated the transformation of the company from a traditional marketing firm into a cutting-edge marketing technology company. She rebuilt the IT organization, upgraded infrastructure, and created new client-facing applications to position the company at the forefront of technology marketing.

    In her role as an executive consultant, Lynda has been instrumental in guiding mid-size businesses through digital transformation, helping them modify their business models, implement new technologies, and upgrade their technology infrastructure and IT teams.

    Lynda’s expertise extends to designing and implementing new and revised business models for the digital economy to help businesses remain relevant and enhance their corporate value. She also excels in evaluating, selecting, and implementing new systems and infrastructure to support these business models.

    In addition, Lynda specializes in IT due diligence evaluations for mergers and acquisitions, where she creates transition and consolidation plans for IT systems, IT organizations, and business processes to ensure a seamless transition post-acquisition.

    Lynda’s commitment to supporting organizations goes beyond her consulting work, as she has served as an interim CIO for companies not yet ready to hire a full-time IT executive. Her versatile skill set has made her an invaluable asset to the companies she’s worked with. To add to her accomplishments Lynda also served on the board of ACG 101 Corridor and was 2nd president of that chapter.

    Lynda is not just an accomplished practitioner but also a sought-after speaker, sharing her insights with professional organizations on a range of topics, including ‘How to Transform Your Business for the 21st Century,’ ‘Creating a High-Functioning Organization with Strategic IT,’ ‘Business Optimization Driven by IT,’ Successful Outsourcing Approaches,’ and the ‘Do’s and Don’ts of Establishing or Growing an Internal IT Department.’

    With a strong educational background in accounting, combined with her extensive experience in IT and business transformation, Lynda J. Roth is a seasoned professional who continues to make a significant impact in the world of digital transformation and IT strategy. Her ability to drive change, enhance business operations, and leverage technology for success sets her apart as a leading authority in her field.

    Character: Lynda J. Roth is a dynamic and energetic digital transformation consultant and author with a proven track record of over 20 years in business and technology transformation.

    Knowledge: Lynda is an expert in digital transformation strategy, interim CIO services, and IT due diligence for mergers and acquisitions, and she has authored a comprehensive guide on digital transformation.

    Strategic: Lynda has successfully transformed businesses by upgrading their IT infrastructure, enhancing business models, and providing strategic guidance for remaining relevant and thriving in the digital economy.

    Communication: In addition to her consulting work, Lynda is a sought-after speaker, sharing her expertise on a variety of topics related to digital transformation, IT strategy, and business optimization with professional organizations.


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    Lisa Williams is a versatile professional with a strong track record in marketing, business ownership, and interior design. Currently, as the Marketing Director at Boardsi since February 2021, she has been a driving force behind the company's branding and strategy. Her creative vision and strategic insight have been instrumental in Boardsi's growth and success. With a history of entrepreneurial ventures, Lisa owned Tootsies Shoes, a boutique from February 2017 to September 2019, where she managed sales, accounts, buying, and merchandising. Earlier, at Pottery Barn, she excelled as a Sales and Interior Design Specialist from February 2008 to May 2016, bringing her talent for creating appealing living spaces and exceptional customer service. Lisa's educational foundation was laid at California State University, Chico, where she earned her bachelor's degree in Interior Design in 2004, coupled with active involvement in the Alpha Delta Pi Sorority.