Liz Alicea-Velez, based in Weston, FL, is a distinguished general manager with a robust background in sales, joint ventures, and strategic growth. With a proven track record of building world-class organizations globally, Liz is renowned for her expertise in sales, marketing, distribution, operations, and P&L management. She is a recognized strategist, innovator, and motivator, driving breakthrough growth and profitability strategies.
Throughout her career, Liz has demonstrated proficiency in business licensing, turnaround structuring, regulatory compliance, start-ups, strategic alliances, and partner management. Her capabilities extend to product development, branding, market expansion, transition management, acquisition integrations, marketing strategy, succession planning, channel development, and talent development.
From 2019 to 2022, Liz served as the Head of the Americas for MoneyGram International, where she managed North America, Latin America, the Caribbean, and Strategic Accounts. Her leadership saw the implementation of regional growth strategies, the shift to a performance-based team culture, and exceeding revenue and profit plans for the company’s largest portfolio. She also excelled in coaching and mentoring her team, driving them to exceed business targets.
As a consultant from 2011 to 2019, Liz provided strategic product marketing and branding expertise for clients like New York Life, Vantiv, and several others. Her work led to successful market strategies, branding initiatives, and product launches in the US and Latin America.
At Western Union Financial Services, Liz held several senior roles, including Executive Vice President and General Manager for the Latin America and Caribbean Region from 2006 to 2010. She managed three divisions and a staff of 1,300, achieving significant revenue growth and operational efficiencies. Liz also served as President of Vigo Remittance Service, where she led a successful turnaround integration strategy and expanded the payer network.
Liz’s earlier career includes roles at First Data Corporation and Western Union, where she demonstrated exceptional leadership and business acumen, transforming regional operations and achieving substantial growth.
Liz holds an MBA with a concentration in Marketing from Harvard Business School and a BA in Psychology from Adelphi University. She is fully bilingual in English and Spanish. Her accolades include being named one of Latin America’s Top 25 Businesswomen in 2010, one of the Top 100 Most Influential Hispanics in 2007, and she has received numerous awards for her contributions to the business community.
In addition to her professional achievements, Liz is actively involved in not-for-profit organizations, serving on various boards and committees, including The Women Edge, Miramar Pembroke Pines Chamber of Commerce Scholarship Board, Girl’s Quest, Judith Griese Foundation, and United Way Women’s Initiative Council. She also joined the Venture Mentor Team in August of 2023 to assist small and medium size startups with their Pitches and growth strategies.
Liz Alicea-Velez’s extensive experience, strategic vision, and commitment to excellence make her a standout leader in the global market, continuously driving growth and innovation in every role she undertakes.
Character: Liz Alicea-Velez is recognized for her strong leadership, integrity, and dedication to driving transformative change in global business environments.
Knowledge: Liz possesses deep expertise in sales, marketing, operations, and P&L management across diverse industries, supported by an MBA from Harvard Business School and a solid foundation in psychology.
Strategic: Liz demonstrates a strategic mindset by developing and executing growth strategies, fostering strategic alliances, and leading successful turnaround initiatives throughout her career.
Communication: Liz excels in clear and effective communication, leveraging her bilingual fluency in English and Spanish to articulate vision, engage stakeholders, and drive organizational success.
