Lisa C. Willis: A Visionary Leader Driving Excellence and Innovation

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    Lisa C. Willis, a dynamic and visionary leader, brings a unique perspective rooted in her experience as a US Gold Medalist and her extensive background in professional basketball as both a player and coach. As the Chief Performance Strategist at Lisa C. Willis & Associates, LLC, her consulting firm, she leverages effective sports strategies to unlock peak performance for organizations, teams, and individuals.

    In her role as a Corporate Consulting expert, Lisa provides guidance to Fortune 100 clients, offering strategic advice to optimize business operations. Her approach involves addressing organizational challenges, developing tailored solutions, and implementing impactful consulting strategies that enhance productivity, efficiency, and profitability.

    Lisa also serves as the Corporate Training Director, overseeing training programs focused on strategy, mindset, resilience, and performance within Fortune 100 organizations. Her leadership in designing training curriculums and materials contributes to the development of high-performing teams.

    As an Executive Coach, Lisa provides guidance and support to senior executives in Fortune 100 companies, enhancing their leadership skills and strategic thinking. Her personalized coaching programs utilize psychological and leadership principles to improve decision-making, communication, and team management.

    In her role as a Mental Performance Coach, Lisa applies performance-enhancing strategies for professional athletes, optimizing their mental resilience, focus, and decision-making. Her innovative and effective strategies contribute to a winning culture both on and off the playing field.

    A Transformational Storyteller, Lisa delivers captivating keynote speeches that integrate elite athlete disciplines and championship coaching philosophies. Her speeches inspire audiences to embrace transformation and achieve peak corporate performance.

    Lisa’s professional journey includes roles at Nike, Inc., where she currently serves as a Senior Apparel Wear Test Analyst. Her responsibilities involve developing and implementing comprehensive testing strategies, collaborating with cross-functional teams, and staying informed about industry trends.

    Lisa’s accomplishments include being the author of the Amazon Bestselling Book, “When the Buzzer Sounds,” and being the first woman coach in the NY Knicks franchise history. As a USA Gold Medalist and Hall of Fame inductee, Lisa C. Willis continues to impact the worlds of sports, corporate consulting, and leadership with her expertise, resilience, and transformative vision.

    Character: Lisa C. Willis is a dynamic and visionary leader with a background as a US Gold Medalist and extensive experience in professional basketball, bringing a unique perspective to empower teams and organizations.

    Knowledge: As the Chief Performance Strategist at Lisa C. Willis & Associates, LLC, she leverages effective sports strategies to provide expert guidance and strategic advice, addressing organizational challenges and fostering positive change within Fortune 100 clients.

    Strategic: Lisa excels in developing and implementing tailored solutions to enhance productivity, efficiency, and profitability, utilizing sports philosophies and professional industry knowledge coupled with best practices to drive excellence and innovation.

    Communication: In her roles as a Transformational Storyteller and Executive Coach, Lisa skillfully integrates elite athlete disciplines and championship coaching philosophies to deliver captivating keynote speeches and personalized coaching programs, inspiring audiences and enhancing leadership skills.


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    Lisa Williams is a versatile professional with a strong track record in marketing, business ownership, and interior design. Currently, as the Marketing Director at Boardsi since February 2021, she has been a driving force behind the company's branding and strategy. Her creative vision and strategic insight have been instrumental in Boardsi's growth and success. With a history of entrepreneurial ventures, Lisa owned Tootsies Shoes, a boutique from February 2017 to September 2019, where she managed sales, accounts, buying, and merchandising. Earlier, at Pottery Barn, she excelled as a Sales and Interior Design Specialist from February 2008 to May 2016, bringing her talent for creating appealing living spaces and exceptional customer service. Lisa's educational foundation was laid at California State University, Chico, where she earned her bachelor's degree in Interior Design in 2004, coupled with active involvement in the Alpha Delta Pi Sorority.