“Where strategy meets opportunity, growth follows.”
Lisa C. Poole is an accomplished executive, dynamic strategist, and distinguished board leader who has spent the past 25 years advancing businesses at the intersection of construction, real estate, and insurance. As the Founder and Principal of LinkMe LLC, Lisa leads a boutique growth advisory and strategic talent firm that has become a sought-after partner for companies across the built environment. Her professional journey is a vivid tapestry woven with entrepreneurial drive, a keen eye for market trends, and a passion for shaping high-performing teams that deliver measurable impact.
Raised with a deep appreciation for integrity and hard work, Lisa’s approach to leadership has always been grounded in values. Whether scaling early-stage startups or advising mature enterprises on their next chapter of growth, she leads with empathy, precision, and a firm belief in long-term value creation. Known by many as a go-to resource for just about anything, Lisa brings a rare combination of practical insight and strategic foresight to every challenge. Her ability to bridge the gap between strategy and execution has made her indispensable to CEOs, boards, and executive teams navigating the evolving complexities of today’s business landscape.
Lisa’s ascent began in the insurance and temporary housing sector, where she played a critical role in transforming a fledgling startup into a national leader. As one of the first employees at DMA Insurance Housing Assistants, she pioneered the firm’s business development across six states, pitching and closing its earliest national accounts. Her contributions extended far beyond sales—she authored the firm’s training manual, built the sales team, and anchored strategic relationships that drove 70% of the company’s revenue. It was here that Lisa’s natural gift for leadership, client education, and industry innovation took root.
Over the years, Lisa expanded her influence by embracing senior roles in business development, marketing, and operations. At Superior Coit Cleaning, she led the company to record-breaking revenue growth, generating nearly 50% of total income in 2014 alone. Her work with Parker Smith and Feek was equally impressive, where she not only exceeded revenue targets but also earned “Rookie of the Year” for her strategic insight and risk mitigation acumen. Each role sharpened her capacity to lead cross-functional initiatives, refine brand narratives, and cultivate client trust.
At SR Building Services, Lisa joined the firm’s elite Strategic Execution Team and executed a full rebrand while driving vertical expansion through targeted market segmentation. Her contributions to strategy were not confined to boardrooms; she reshaped client experience and internal culture. Later, at Uniplex Construction, she again proved her prowess—generating 38% of company revenue in one year, revamping the firm’s public-facing identity, and restructuring insurance operations to yield better coverage and reduced costs.
In 2020, Lisa synthesized decades of leadership experience into LinkMe LLC. With an uncanny ability to assess talent, scale teams, and design business frameworks that align with market dynamics, Lisa has consulted with over 75 companies to date. Her work spans C-suite search and succession planning to fractional business development, all while staying closely attuned to economic and industry trends. Her work helps organizations not only scale but future-proof their operations.
Lisa’s impact extends far beyond her consulting practice. She is an influential voice in the boardroom and a consistent advocate for diversity, mentorship, and professional development. She has served on multiple boards, including Camp Sambica, the Washington State Community Association Institute (WSCAI), and the Belden Club of Seattle. Currently, she contributes her expertise to NAIOP WA and NAWIC Puget Sound. Lisa has spoken on stages across the region, including Bisnow and the University of Puget Sound Real Estate Club, offering thought leadership on risk oversight, brand development, and operational transformation. In March 2023, during “Women in Construction Week,” she was featured in the Seattle Daily Journal of Commerce for her leadership and industry impact.
Her affiliations are as wide-reaching as her experience. Lisa is an active member of CREW, NAWIC, NAIOP, BOMA, CCIM, MBAKS, and ULI—organizations where she continues to influence policy, foster collaboration, and share insights. She is also a published author and continues to support the broader industry through mentoring, roundtable engagement, and event facilitation.
With a B.A. in Business Leadership and a marketing emphasis from the University of Puget Sound, Lisa complements her academic foundation with key certifications such as Associate in Risk Management (ARM) and Commercial Coverage Lines Specialist (CLCS). Her formal education, combined with continuous learning and practical application, fuels a uniquely adaptive and informed leadership style.
Outside of work, Lisa’s life reflects the same vitality and purpose she brings to her career. A passionate skier, hiker, and traveler, she finds joy in nature, global exploration, and the accomplishments of her family. Since 2017, Lisa has navigated life as a single parent, raising her children independently—a journey that further exemplifies her resiliency, adaptability, and unshakable resourcefulness. She is deeply committed to her children’s pursuits in sports and music and remains an avid reader of historical fiction—a window into stories that often mirror her own commitment to resilience and growth.
Lisa Poole is not simply a strategic advisor or board candidate—she is a force multiplier for organizations ready to embrace bold, thoughtful leadership. With unmatched experience, sharp foresight, and genuine warmth, she continues to transform challenges into opportunity and people into purpose-driven teams.
Character:
Lisa is driven by integrity, empathy, and a deep commitment to helping others succeed. Her approachable style and authentic leadership have made her a trusted advisor, mentor, and collaborator across industries.
Knowledge:
With 25 years of experience in business development, strategic planning, and risk management, Lisa possesses a rare depth of insight. Her cross-sector knowledge empowers her to guide organizations through complex transitions with clarity and confidence.
Strategic:
Lisa has a proven ability to see around corners—identifying market trends and converting them into actionable, revenue-generating strategies. Her entrepreneurial mindset ensures that every initiative is aligned with long-term business objectives and stakeholder value.
Communication:
An articulate speaker and prolific relationship builder, Lisa excels in conveying complex ideas with simplicity and impact. Her influence is rooted in clarity, active listening, and a compelling ability to inspire and align diverse teams.
