Katie Keating is a highly accomplished marketing executive with over three decades of experience driving transformational business growth for companies ranging from <$400M to $6B+ in revenue. Known for her innovative approach to marketing and sales alignment, Katie has held key leadership roles at global organizations such as DocuSign, NetApp, Adobe, and SRI International. Her expertise spans the intersection of strategy, execution, and collaboration, making her a sought-after leader in scaling marketing and sales capabilities, building strong customer engagement, and uncovering opportunities for explosive growth.

As the Co-Founder of Agile GTM, Katie provides fractional CMO and CRO services to help organizations overcome critical challenges and realize their growth ambitions. Her focus is on strategic positioning, data-driven insights, scalable operations, and customer-centric sales enablement. With her leadership, businesses gain clarity and momentum to navigate critical transitions and up-level their GTM team, systems, and processes to accelerate growth. Agile GTM specializes in creating strategies that drive growth and build quality pipelines—the lifeblood of ongoing revenue generation. By offering expert guidance and battle-tested leadership, Katie and her team help organizations expand their business, scale operations, and secure market leadership through strategic execution.

At DocuSign, Katie served as Group Vice President of Global Marketing, where she built a growth engine to capitalize on a $1.24M install-base opportunity and accelerated international revenue expansion. Her efforts led to a 30% lift in closed/won revenue, a 10x increase in prospect conversion rates, and a boost in ARR by $3.3M. She also introduced enterprise marketing strategies that shifted the company’s focus from acquisition to account expansion, demonstrating her ability to deliver measurable results.

During her tenure at NetApp as Vice President of Global Field, Partner, and Demand Marketing, Katie spearheaded the company’s transformation to become a cloud-led business. She leveraged data analytics and advanced ABM strategies to increase deal size by 127% and deal velocity by 13%. Her work in leveraging partners and optimizing demand generation lowered customer acquisition costs and enhanced NetApp’s competitive positioning.

Katie’s impact extends beyond corporate environments to global markets. As Vice President of EMEA Marketing at Adobe, she successfully transitioned customers in a $1B geography from perpetual licenses to SaaS subscriptions. She launched Adobe Creative Cloud in the region, achieving 66,000 subscription units within six months and raising brand awareness of Adobe Marketing Cloud across key markets. Her tenure also included leadership roles in Americas Marketing and Global Channel Marketing, where she drove substantial revenue growth and market penetration.

At SRI International, Katie served as Chief Marketing Officer, where she modernized communications and demand generation programs while developing positioning and branding for the organization’s ventures and startups. Her contributions reflected her ability to balance strategic vision with tactical execution to achieve organizational goals.

Katie’s leadership philosophy is rooted in her belief in the unique potential of individuals and teams. She has a talent for identifying and aligning strengths within an organization to drive collaborative success. Her analytical mindset, combined with her creativity and customer-centric approach, ensures that her strategies are both innovative and practical.

In addition to her corporate achievements, Katie is deeply committed to mentoring and empowering others. She serves on the Advisory Board for UPWARD Women, contributing to the advancement of women in leadership roles. She is also an active member of Women in Revenue, where she continues to champion inclusivity and growth in the workplace.

Katie holds an MBA in Marketing from Santa Clara University’s Leavey School of Business and a BA in Art History from the University of Southern California. She frequently shares her expertise through public speaking engagements and guest lectures, emphasizing topics such as go-to-market strategies, partner marketing, and brand development.

Katie’s ability to balance big-picture strategy with tactical execution sets her apart as a leader who drives sustainable growth. Her passion for empowering teams and fostering innovation ensures that she leaves a lasting impact on every organization she serves.

Character:

Katie is a collaborative and empowering leader who values the unique potential of individuals and fosters an environment of innovation and growth. Her integrity and focus on teamwork drive meaningful connections and exceptional outcomes for both organizations and people.

Knowledge:

With over 35 years of experience in B2B marketing, SaaS, and global business strategy, Katie brings unparalleled expertise to scaling businesses and driving measurable results. Her deep understanding of customer engagement, data-driven decision-making, and go-to-market strategies has consistently delivered transformational growth.

Strategic:

Katie excels at crafting innovative, data-backed strategies that align with business goals and customer needs. She leverages her analytical mindset and creative problem-solving skills to uncover opportunities and implement scalable solutions that deliver sustained growth.

Communication:

A natural storyteller and clear communicator, Katie ensures that messaging resonates with diverse audiences, from executive stakeholders to customers. Her ability to align communication strategies with audience needs fosters strong relationships and drives meaningful engagement.