“Finding ways to make people’s lives better.”
Joseph Weaver is an award-winning content producer and communications strategist with over two decades of professional experience transforming complex stories into compelling content that drives action. With a career foundation rooted in news and media, Joseph’s path has evolved into a dynamic journey through digital marketing, communication strategy, and emerging technologies. His exceptional ability to synthesize information, adapt across industries, and lead through change makes him a powerful asset to organizations in transition or seeking transformation.
For 13 years, Joseph has served as a senior producer at KXTV, ABC10 in Sacramento, California. In this high-stakes, fast-paced environment, he consistently delivered high-impact newscasts, guided editorial direction, and trained staff to handle breaking news with professionalism and precision. His leadership on the 2016 Children’s Miracle Network Telethon exemplified his ability to lead complex productions while managing teams, meeting tight deadlines, and inspiring excellence.
Before joining KXTV, Joseph held producer roles at WWMT in Kalamazoo, KTAL-TV, and WLBT-TV, refining his craft in storytelling, editorial judgment, and newsroom leadership. During this time, he was recognized as an Emmy-nominated producer in 2012 and later earned an Emmy Award in 2022 for Outstanding Achievement in Overall Excellence/News Excellence. These accolades reflect not only his commitment to quality and innovation but also his ability to elevate teams and content to award-winning standards.
Today, Joseph is strategically pivoting from traditional media into the financial, healthcare, and technology sectors. Backed by a suite of certifications from LinkedIn Learning—including Digital Marketing, Marketing Analytics, SEO, Power BI, and Agentic AI—he brings fresh, data-informed insights into consumer behavior, communication frameworks, and the digital customer journey. His continuing education demonstrates a commitment to lifelong learning and staying ahead of the curve in a rapidly changing business landscape.
Joseph is currently pursuing a Master of Arts in Communication at Arizona State University, complementing his Bachelor of Arts in Communication with a Broadcasting Emphasis from Mississippi State University. This academic foundation underscores his expertise in interpersonal, organizational, and visual communication—skills that serve as critical pillars in his ability to lead cross-functional initiatives and translate vision into outcomes.
In addition to technical proficiencies in tools like Final Cut Pro, ENPS, Microsoft Office Suite, remote desktop systems, and Apple software, Joseph has honed his abilities in business writing, integrated marketing communications, and content localization strategy. His unique blend of newsroom urgency and strategic foresight equips him to lead under pressure, manage complexity, and communicate with clarity across disciplines.
What sets Joseph apart is not only his diverse toolkit but his people-first philosophy. Whether developing a content strategy, leading a crisis response, or mentoring junior talent, he operates with the intent to elevate others and find solutions that benefit the broader community. His tagline—“finding ways to make people’s lives better”—is not just a motto but a guiding principle evident in every chapter of his career.
Joseph is now seeking opportunities to serve on advisory boards, corporate boards, or strategic communication roles where his insights can drive mission alignment, audience engagement, and brand growth. He is especially drawn to organizations focused on innovation, social impact, and inclusive communication. With a strong belief in continuous growth, he views board service as both a way to contribute meaningfully and a platform for personal development.
Whether navigating the evolving landscape of digital communication or supporting organizational storytelling, Joseph brings humility, adaptability, and strategic perspective. His shift from legacy media to transformative leadership in tech-driven environments is a testament to his resilience, curiosity, and capacity to create impact far beyond the newsroom.
Character:
Joseph exemplifies integrity, resilience, and purpose-driven leadership, always seeking to uplift others and improve the world around him.
Knowledge:
With 20 years of content production experience and ongoing academic and technical training, Joseph is deeply knowledgeable in both legacy and emerging communication platforms.
Strategic:
He possesses a unique ability to align content and messaging with organizational goals, helping teams stay focused, responsive, and future-ready.
Communication:
A master of clear, empathetic, and impactful messaging, Joseph bridges technical insight with audience connection to ensure communication drives outcomes.
